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At Provalytics, we combine the scientific rigor of structured validation with the practical needs of modern marketers. Our approach is fully transparent, explainable, and rooted in statistical precision—ensuring every insight is accountable, actionable, and aligned with your business goals.
Unlike traditional black-box models that obscure how insights are generated, Provalytics uses advanced machine-learning techniques and K-Fold Cross-Validation (K=5) to validate every data point and ensure predictive accuracy.
Our framework provides clarity, reliability, and trust—giving you confidence in every recommendation.
Provalytics uses K-Fold 5 validation, a rigorous methodology that systematically holds back and tests 100% of your data over multiple runs.
This ensures every model output is statistically sound, free from overfitting, and built for real-world performance.
Provalytics models are interpretable, explainable, and fully documented—ensuring clients understand exactly how insights are derived.
No black-box AI, no hidden processes—just clear, data-driven recommendations you can trust.
Provalytics delivers clear, actionable insights without unnecessary complexity.
Our models help marketers make smarter decisions, faster—without needing a PhD in statistics to understand how they work.
THE UNIQUE WAY WE SOLVE IT
Provalytics provides a privacy-first, cookie-less solution, delivering a true omni-channel view across online, in-store, and retail media sales.
Privacy-First Architecture
Provalytics eliminates the need for tags and cookies, relying solely on aggregated, non-personal data to deliver actionable insights while ensuring compliance with privacy regulations. Our solution is built to navigate the challenges of a privacy-first world, where traditional tracking methods are no longer viable.
Creative-Level Insights
Optimize performance down to the ad creative, ensuring your best assets drive the most value.
Unified Methodology
By combining Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), Provalytics unifies data from all media, including walled gardens, to create a single source of truth. This approach provides marketers with a comprehensive view of performance across channels.
Validated & Incremental Outcomes
Provalytics delivers granular insights that go beyond basic attribution, providing validated, incremental results. With accurate deduplication of conversions and measurement of true impact, our platform empowers marketers to optimize budgets and drive smarter decision-making.
Actionable Reporting
Know exactly where your budget is working hardest across Amazon, retail, and DTC.
Master modern marketing measurement in a privacy-first world.
Plan your next move with Provalytics’ expert insights.
🚀 Download your playbook today.
Start making smarter marketing decisions today.
Get Provalytics & prove your marketing works.
Make smarter marketing decisions, faster.
Get Provalytics & prove your marketing works.
