Deduplicated Omnichannel Attribution
Deliver accurate insights from every marketing touchpoint.
- Gain unified visibility across online and offline channels, including digital platforms, traditional media, and walled gardens.
- Analyze performance down to the campaign and creative level for actionable granularity.
- Eliminate duplicate conversions automatically for reliable, single-source metrics.
- Stop inflated counts caused by multiple platforms claiming the same conversion.
Cross-Channel Halo Effect Analysis
Reveal the hidden connections that drive results.
- See how ads on one platform influence conversions on another.
- Measure bi-directional effects, like retailer platform ads driving brand site visits and vice versa.
- Unlock new growth opportunities by understanding and leveraging these cross-platform behaviors.
- Optimize your media mix by identifying which platforms amplify each other’s performance.
Multi-KPI Optimization
Flexibly align with your unique business objectives.
- Track, report, and optimize campaigns across multiple KPIs without compromise.
- Consolidate your performance data into a single source of truth for better decision-making.
- Compare and prioritize KPIs to align with evolving business goals and strategies.
- Drive smarter optimizations by evaluating performance across diverse marketing objectives simultaneously.
Conversion Timing Insights
Plan smarter with a clear view of time-to-conversion.
- Understand how long each channel and campaign takes to generate results.
- Set accurate expectations for new campaigns and deploy budgets strategically for time-sensitive goals.
- Identify opportunities to accelerate conversions by analyzing timing patterns across channels.
- Align marketing efforts with seasonal trends or specific timeframes for maximum impact.
Transparent and Validated Results
Act with confidence using trusted, data-backed insights.
- Validate future budget allocation predictions using your brand’s historical performance trends.
- Rely on openly published model fits and transparent methodologies for complete clarity.
- Ensure every decision is grounded in reliable, data-driven analysis.
- Gain full visibility into model-building processes for enhanced trust and confidence.
ForecastEdge Optimizer
Power smarter decisions with customized omnichannel optimization.
- Optimize campaigns by timeframe, budget, and risk tolerance to align with your goals.
- Identify top-performing channels and strategies to drive maximum ROI.
- Adjust marketing plans dynamically with predictive insights tailored to changing conditions.
- Discover the ideal media mix to achieve both short-term impact and long-term growth.
