Provalytics® | AI-Driven Attribution For A Privacy-First World

Walled gardens hide performance.

We prove what’s real. Provalytics measures incremental lift across every channel — CTV, podcasts, retail media, paid search — with 2–3× higher ROAS accuracy than last-click.

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Our team is trusted by the world’s smartest marketers

THE PROBLEM

Marketing Measurement is the #1 Risk to Organizations Today

Lacking a single source of truth poses a critical threat to aligning marketing efforts with business outcomes.

Today’s marketing challenges stem from the absence of a unified, privacy-first framework—leaving organizations exposed to budget misallocation, inefficiencies, and the inability to prove true marketing impact.

WHATS MAKING THE PROBLEM WORSE

Modern Trends Worsen the Measurement Gap

Shift to Privacy Regulations
has created
Data Blind Spots

Stricter privacy laws and the decline of third-party cookies have made crucial data inaccessible, leaving gaps in measurement, and a 37%+ decline in revenue.

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Rise of Retail Media
has created
Attribution Challenges

The growth of Retail Media & the omnichannel shopper has fragmented the journey, making it impossible to attribute outcomes to efforts & introduced bi-direction marketing halo effects.

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No Single Source of Truth
has created
Disconnected Outcomes

Siloed tools prevent Finance & Marketing from aligning on outcomes, causing conflicting priorities and miscommunication that undercut marketing’s impact & success.

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THE UNIQUE WAY WE SOLVE IT

The Provalytics Privacy-First AI Attribution Platform

Provalytics provides a privacy-first, cookie-less solution, delivering a true omni-channel view across online, in-store, and retail media sales.

Privacy-First Architecture

Provalytics eliminates the need for tags and cookies, relying solely on aggregated, non-personal data to deliver actionable insights while ensuring compliance with privacy regulations. Our solution is built to navigate the challenges of a privacy-first world, where traditional tracking methods are no longer viable.

Creative-Level Insights

Optimize performance down to the ad creative, ensuring your best assets drive the most value.

Unified Methodology

By combining Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), Provalytics unifies data from all media, including walled gardens, to create a single source of truth. This approach provides marketers with a comprehensive view of performance across channels.

Validated & Incremental Outcomes

Provalytics delivers granular insights that go beyond basic attribution, providing validated, incremental results. With accurate deduplication of conversions and measurement of true impact, our platform empowers marketers to optimize budgets and drive smarter decision-making.

Actionable Reporting

Know exactly where your budget is working hardest across Amazon, retail, and DTC.

Provalytics AI-Driven Attribution Dashboard

2026 Attribution Playbook

Master modern marketing measurement in a privacy-first world.

Plan your next move with Provalytics’ expert insights.

🚀 Download your playbook today.

Walled gardens hide performance.

Marketing Measurement is the #1 Risk to Organizations Today

Lacking a single source of truth poses a critical threat to aligning marketing efforts with business outcomes.

Modern Trends Worsen the Measurement Gap

Shift to Privacy Regulations
has created
Data Blind Spots

Rise of Retail Media
has created
Attribution Challenges

No Single Source of Truth
has created
Disconnected Outcomes

The Provalytics Privacy-First AI Attribution Platform

2026 Attribution Playbook

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The Marketer’s Playbook Is Broken — Here’s How to Fix It

The Godfather of AI Attribution: Jeff Greenfield on What’s Wasting Your Ad Spend

Why Provalytics

Resources

Company

Walled gardens hide performance.

Marketing Measurement is the #1 Risk to Organizations Today

Lacking a single source of truth poses a critical threat to aligning marketing efforts with business outcomes.

Modern Trends Worsen the Measurement Gap

Shift to Privacy Regulations has created Data Blind Spots

Rise of Retail Mediahas created Attribution Challenges

No Single Source of Truthhas created Disconnected Outcomes

The Provalytics Privacy-First AI Attribution Platform

2026 Attribution Playbook

In The News

Why Provalytics

Resources

Company

Shift to Privacy Regulations
has created
Data Blind Spots

Rise of Retail Media
has created
Attribution Challenges

No Single Source of Truth
has created
Disconnected Outcomes