Marketing Industry Events

Stop Guessing. Start Knowing: The AI Revolution in Marketing Measurement

Let’s be honest — modern marketing is chaos. Campaigns…
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Marketers Don’t Have a Data Problem—They Have a Truth Problem

Let’s be honest—most so-called “data-driven” marketing…
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Why Impression-Centric Measurement Is the Future of Marketing

For years, digital marketing relied on clicks as the foundation…
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Unlocking Media Synergies: The Hidden 20% of Marketing Value

Marketers spend millions each year on paid media, but most are…
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How Marketing Measurement Evolved—and What Comes Next

Back in 2008, marketing measurement felt almost magical. You…
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From Reactive to Proactive: How Predictive Marketing Transforms ROI

Too many marketers are trapped in reactive mode—analyzing results…
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Perfect Data Is a Myth: Here’s What Marketers Actually Need

Let Go of “Perfect Data”—It’s Holding You Back Marketers…
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The Real Cost of Overcounting in Marketing Attribution

Imagine this: you're reviewing your marketing dashboard. ROAS…
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How Deduplication Unlocked $300K in Growth

In 2008, I learned the most valuable lesson of my marketing career: Fix…
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Duplicate Data Is Costing You Growth

If you've ever looked at your daily conversions and wondered…
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How Marketers Win in a Walled World

The marketing world hasn’t just changed. It’s been completely…
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Privacy Cuts Signals—Provalytics Restores Budget Confidence

Privacy isn’t just a tech issue anymore. It’s a performance…
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iOS Changed Everything—Now Measure What’s Real

A 37% drop in revenue. That’s what many companies experienced…
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One Truth, One Metric, Real Marketing Clarity

TV says it’s winning. Google Search says it’s winning. Facebook?…
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Smarter Marketing Without Tracking: The Provalytics Advantage

What if you could map your entire customer journey with no cookies,…
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Stop Measuring Channels — Start Understanding Audiences

Marketers today face a common pitfall: they run campaigns to…
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Channel-Level MMM Is Failing Your Teams — Here’s How to Fix It

For decades, Marketing Mix Modeling (MMM) has been the industry’s…
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Smarter In-Flight Campaign Decisions with Provalytics

In digital marketing, the line between a good campaign and a…
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Performance Marketing Isn’t Strategy—It’s the Aftermath

Walk into any marketing meeting and someone’s bound to talk…
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Why Great Marketing Takes Time (and Why That’s OK)

In an industry that thrives on real-time dashboards, instant…
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The Smarter Way to Measure Marketing

Most platforms can tell you what’s working and what’s not.…
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How Provalytics Combines MTA and MMM Effectively

For years, marketers were sold on the idea that attribution meant…
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