Marketing Industry Events

Channel-Level MMM Is Failing Your Teams — Here’s How to Fix It

For decades, Marketing Mix Modeling (MMM) has been the industry’s…
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Smarter In-Flight Campaign Decisions with Provalytics

In digital marketing, the line between a good campaign and a…
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Performance Marketing Isn’t Strategy—It’s the Aftermath

Walk into any marketing meeting and someone’s bound to talk…
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Why Great Marketing Takes Time (and Why That’s OK)

In an industry that thrives on real-time dashboards, instant…
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The Smarter Way to Measure Marketing

Most platforms can tell you what’s working and what’s not.…
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How Provalytics Combines MTA and MMM Effectively

For years, marketers were sold on the idea that attribution meant…
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Connecting Impressions to Real Marketing ROI

Marketers have long been conditioned to see the upper funnel—those…
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Marketing’s Future Is Creative, Not Clicks

Marketing has never been more complex. Between performance platforms,…
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Trust in Attribution Begins with Action

Marketing teams often rely on attribution models to guide decisions—but…
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How Attribution Solves Marketing’s Biggest Problem

Ask any marketing leader how many “sources of truth” their…
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Is Your Website Powering Your Competitor’s Ads?

Here’s a reality too many marketers overlook: Your own website…
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Why Up-Funnel Marketing Drives Real Growth

Quick question: how much of your marketing budget is going toward…
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The New Rules of Privacy-First Marketing

For years, marketing has been dominated by a singular mindset:…
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Smarter Budgeting Starts With Better Measurement

Optimizing marketing budgets across platforms is one of today’s…
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Retail Media’s Hidden Sales Halo Effect

Retail media is evolving fast—and if you think it only affects…
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No Marketing Model is Perfect—But Here’s Why That’s Okay

Marketers have been debating attribution models for years, hoping…
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Understanding the Halo Effect in Retail Media: Why It Matters for Marketers

Retail media is transforming the digital marketing landscape,…
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How to Optimize Your Marketing Budget Using Provalytics

Provalytics offers a comprehensive approach to optimizing marketing…
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Leverage the Latest Measurement Advances at the 2024 ANA Measurement & Analytics Conference

As a marketing leader, staying ahead of the curve is crucial…
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Programmatic I/O Las Vegas - Top Presentations

Programmatic I/O Las Vegas 2024 – Top Presentations

Programmatic I/O Las Vegas 2024 is a key event for digital advertising…
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RampUp 2024 - Top 3 Presentations

RampUp 2024 – Top Presentations

LiveRamp's RampUp Conference has continuously remained at the…
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Digiday Media Buying Summit 2024 - Top Presentations

Digiday Media Buying Summit 2024 – Top Presentations

The Digiday Media Buying Summit, an event poised to offer valuable…
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