In this certificate program, you’ll learn current attribution challenges & prepare for the cookieless world.
Enroll now for free.
What you’ll learn
History of Marketing Measurement (MMM)
What every marketer needs to know about Marketing Mix Modeling and why you are hearing more and more about it these days.
The Ins & Outs of Multi-Touch Attribution (MTA)
The details behind the growth of Multi-Touch Attribution just as digital advertising was ramping up.
Marketing Measurement Challenges
Challenges facing marketing measurement including the IOS changes, removal of 3rd party cookies and much more.
The Attribution Evolution
How MTA has and will evolve in this new privacy-centric world.
Details to know
Add to your LinkedIn profile
IOS impact on Facebook