2022 ANA Genius Awards – How Brands Optimize Data Analytics

The 2022 ANA Genius Awards recognized brands for their exceptional use of data and analytics in driving business growth. In this article, we examine the winning campaigns and explore the key strategies and tactics used by these brands to optimize their data analytics efforts for maximum impact.

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Marketing Analytics is finally making its mark on big business.

On December 15th, join experts from Hilton, Sanofi, Pepsico and Prudential at the ANA’s 2022 Genius Awards, presented by Neustar.

Mission critical to any marketing campaign, Marketing Analytics provides a sophisticated GPS to drive data driven strategies.

This year, the ANA Genius Awards continue to showcase the best in data driven strategies from companies across industry sectors and revenue, including brands, media platforms, and nonprofits.

Selected by the expert panel of judges, these winning companies have leveraged analytic thinking to fuel bottom-line revenue growth, all while managing to address some of the greatest challenges.

The four winners include:

  • Winner for Marketing Analytics Adoption: Hilton
  • Winner for Marketing Analytics Storytelling: Sanofi
  • Winner for Marketing Analytics Innovation: Pepsico
  • Winner for Marketing Analytics Growth: Prudential

 

The ANA Genius Awards showcases the best in data driven strategies from companies across industry sectors and revenue, including brands, media platforms, and nonprofits. Selected by the expert panel of judges, these winning companies have leveraged analytic thinking to fuel bottom-line revenue growth, all while managing to address some of the greatest challenges.

The ANA Genius Awards winners for 2022 are as follows:

  • Winner for Marketing Analytics Adoption: Hilton
  • Winner for Marketing Analytics Storytelling: Sanofi
  • Winner for Marketing Analytics Innovation: Pepsico
  • Winner for Marketing Analytics Growth: Prudential

The 2023 MTA Playbook

The 2023 MTA Playbook, an essential guide for marketers, has been meticulously curated by our CEO since 2010.

This year's playbook (available as a free download here ) offers an in-depth analysis of multi-touch attribution (MTA) vendors based on 22 different criteria, enabling marketers to identify the most suitable vendor that aligns with their organization's specific measurement and marketing requirements.

Criteria include:  Methodology, Privacy, Channels, Reporting & Planning, and Fees. These categories encompass a wide range of essential factors that marketers must consider when selecting the right MTA vendor to support their campaigns and objectives.

This indispensable resource empowers organizations to make informed decisions that align with their unique measurement and marketing requirements, ultimately leading to more successful campaigns and improved ROI.

👉 Download your copy of the 2023 MTA playbook now.