The Provalytics team is comprised of visionaries with decades of marketing and measurement experience. Their collective backgrounds include influential measurement and marketing impact at companies including PepsiCo, JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Verizon Wireless.
Fr. VP Marketing, DraftKings
Anthony Pitts, celebrated as the “$400 Million Dollar Marketer,” is a trailblazer in digital marketing, renowned for driving transformative growth through data-driven strategies. With a Bachelor’s in Economics from Carnegie Mellon University and a Master’s in Political Science from the University of Rochester, Anthony merges analytical rigor with an intuitive understanding of consumer behavior.
During his tenure as VP of Customer Acquisition at DraftKings, Anthony led the charge in scaling the company from 651 paying customers to over 2 million in just four years. His creation of a customized attribution framework revolutionized how marketing efforts were measured, maximizing ROI and reshaping the company’s growth trajectory.
Anthony’s expertise spans leadership roles at renowned organizations, including Leesa Sleep and Crowd Cow, where he mastered the art of performance marketing, demand generation, and strategic growth. As a trusted member of Provalytics’ Customer Advisory Council, Anthony leverages his vast experience to refine AI-driven attribution solutions, ensuring they remain at the forefront of privacy-first marketing innovation.
Passionate about process-driven methodologies and the power of experimentation, Anthony’s insights continue to inspire marketers worldwide. His vision for blending diverse data sources to unlock actionable insights positions him as a key contributor to the evolution of modern attribution.
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