The Provalytics team is comprised of visionaries with decades of marketing and measurement experience. Their collective backgrounds include influential measurement and marketing impact at companies including PepsiCo, JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Verizon Wireless.
Co-Founder & Lead Architect
Todd Kirk is the Co-Founder and Lead Architect at Provalytics, where he leverages over two decades of expertise in marketing analytics and strategic consulting to help businesses make smarter, data-driven decisions. With a career that spans leadership roles at The Coca-Cola Company, IRI, and MMA, Todd has a proven track record of turning complex data into actionable strategies that drive growth.
He specializes in competitive interaction analysis, marketing attribution, and path analysis, enabling organizations to optimize their portfolios and maximize ROI. Todd is also the founder of Middlegame Marketing Sciences, an innovative analytics firm focused on uncovering growth opportunities in dynamic marketplaces. A graduate of Miami University and the Australian Graduate School of Management, Todd’s unique approach combines classical training with cutting-edge analytics to deliver measurable results.
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