The Provalytics team is comprised of visionaries with decades of marketing and measurement experience. Their collective backgrounds include influential measurement and marketing impact at companies including PepsiCo, JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Verizon Wireless.
Sr. Advisor
Kevin Riley is a growth strategist and revenue leader with over a decade of experience helping organizations scale, innovate, and thrive in a rapidly changing marketing landscape. As a Senior Advisor at Provalytics, Kevin draws on a proven track record of building high-performing revenue organizations and advising brands, agencies, and trading platforms on unlocking competitive advantage.
In previous leadership roles at Attributy, a4 Advertising, and TVSquared, Kevin spearheaded U.S. commercial operations, consistently delivering aggressive market expansion and operational excellence. His expertise spans customer acquisition, predictive sales forecasting, and go-to-market strategy—helping companies navigate today’s data-driven, privacy-first environment with precision.
At Provalytics, Kevin helps guide clients toward smarter, faster, and more measurable outcomes through advanced attribution solutions. His passion for innovation, combined with a sharp focus on real-world business results, positions him as a critical partner for organizations looking to stay ahead of the curve.
Kevin holds a Bachelor’s degree in Economics and Business Technology from Hobart and William Smith Colleges. Based in the New York City metropolitan area, he brings entrepreneurial energy and strategic insight to every client engagement.
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