The Provalytics team is comprised of visionaries with decades of marketing and measurement experience. Their collective backgrounds include influential measurement and marketing impact at companies including PepsiCo, JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Verizon Wireless.
CEO & Co-Founder
Jeff Greenfield is the Co-Founder and CEO of Provalytics, where he is revolutionizing marketing attribution with privacy-centric, cookie-less solutions tailored to a rapidly evolving digital landscape. With over three decades of expertise in strategy, growth, and marketing innovation, Jeff has a proven track record of building transformative companies and delivering measurable results. At C3 Metrics, which he co-founded, Jeff developed industry-first technologies like the cookie-less identifier. These innovations helped clients such as JP Morgan and Nestlé achieve marketing ROI improvements exceeding 25%.
Jeff’s journey began with his studies in biochemistry at the University of Maryland, where he developed a data-driven approach that has shaped his career. His diverse expertise spans strategic leadership, technology innovation, and creativity, drawing from experiences that include aviation, magic, and healthcare. Today, Jeff leads Provalytics with a commitment to empowering marketers to make smarter, faster decisions that drive measurable impact, helping businesses thrive in a privacy-first world.
Start making smarter marketing decisions today.
Get Provalytics & prove your marketing works.
Make smarter marketing decisions, faster.
Get Provalytics & prove your marketing works.
