The Provalytics team is comprised of visionaries with decades of marketing and measurement experience. Their collective backgrounds include influential measurement and marketing impact at companies including PepsiCo, JP Morgan, US Bank, Hertz, Nestle, Peapod, Carhartt, Edward Jones and Verizon Wireless.
Advisor
Chris Cloney brings over two decades of expertise in client development, strategic growth, and digital marketing to his role as an Advisor at Provalytics. With a career spanning leadership positions at prominent firms like Overdrive Interactive, Catalyst (part of GroupM), and Tinuiti, Chris has successfully navigated complex SaaS landscapes and spearheaded omni-channel sales initiatives for B2B and B2C enterprises.
Known for his ability to open doors and foster meaningful connections, Chris has closed significant enterprise deals, including high-impact contracts with major brands like Dell Financial, Converse, and Kaiser Permanente. His proficiency in predictive modeling, media mix optimization, and data-driven decision-making has made him a trusted advisor across industries, from retail to healthcare.
At Provalytics, Chris plays a pivotal role in identifying opportunities and aligning clients with advanced attribution solutions that enhance ROI. His passion for fostering innovation and guiding organizations through transformative growth positions him as a key contributor to Provalytics’ mission of redefining attribution in a privacy-first era.
Beyond his professional achievements, Chris actively advises other organizations, including Goodbye Vanilla and BWG Strategy, and shares his insights on emerging trends in advertising and e-commerce. With a Master’s in History from Fordham University and fluency in French, Chris combines strategic thinking with a global perspective to drive impactful results.
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