Beyond Scripts, Across Every Channel.
Pharma marketing doesn’t happen in silos—HCP and consumer efforts amplify each other. Provalytics uncovers the unseen ‘halo’ between campaigns, revealing how every touchpoint influences prescriptions. Get a complete, privacy-safe view of your marketing’s true impact and optimize for maximum script lift.
Provalytics provides a revolutionary ability to measure marketing effectiveness down to the prescription level—without requiring personally identifiable information (PII). This privacy-first approach ensures compliance with HIPAA and other data regulations while still giving you actionable insights into what’s driving script lifts.
Pharma marketing is complex, spanning both direct-to-consumer (DTC) and healthcare provider (HCP) engagement. Provalytics integrates all marketing touchpoints—across channels and audiences—to provide a unified view of how each tactic contributes to prescription volume.
We don’t stop at channel-level reporting. Provalytics measures down to the creative level—or lower—identifying exactly which messages, formats, and placements drive prescription growth. Plus, our AI-driven recommendations provide specific, actionable optimizations to improve performance and increase script volume.
HCP and consumer marketing efforts don’t operate in silos—they reinforce each other. Provalytics quantifies the halo impact between HCP and consumer campaigns, ensuring you understand how provider education influences patient behavior—and vice versa.
Not all marketing spend is effective. Provalytics surfaces spend that does not contribute to prescription volume, allowing you to reallocate budgets toward high-performing tactics and improve ROI across all campaigns.
Before a product launch, measuring the effectiveness of non-branded awareness campaigns is critical. Provalytics quantifies the impact of pre-launch and unbranded efforts, measuring their halo effect on eventual script lift and brand conversion.
THE UNIQUE WAY WE SOLVE IT
Provalytics provides a privacy-first, cookie-less solution, delivering a true omni-channel view across online, in-store, and retail media sales.
Privacy-First Architecture
Provalytics eliminates the need for tags and cookies, relying solely on aggregated, non-personal data to deliver actionable insights while ensuring compliance with privacy regulations. Our solution is built to navigate the challenges of a privacy-first world, where traditional tracking methods are no longer viable.
Creative-Level Insights
Optimize performance down to the ad creative, ensuring your best assets drive the most value.
Unified Methodology
By combining Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), Provalytics unifies data from all media, including walled gardens, to create a single source of truth. This approach provides marketers with a comprehensive view of performance across channels.
Validated & Incremental Outcomes
Provalytics delivers granular insights that go beyond basic attribution, providing validated, incremental results. With accurate deduplication of conversions and measurement of true impact, our platform empowers marketers to optimize budgets and drive smarter decision-making.
Actionable Reporting
Know exactly where your budget is working hardest across Amazon, retail, and DTC.
Master modern marketing measurement in a privacy-first world.
Plan your next move with Provalytics’ expert insights.
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Start making smarter marketing decisions today.
Get Provalytics & prove your marketing works.
Make smarter marketing decisions, faster.
Get Provalytics & prove your marketing works.
