Jeff Greenfield on Cookie-less Media Analytics at MarCom Summit

Jeff Greenfield, CEO of Provalytics, will speak at the 2024 Mid-Atlantic MarCom Summit on October 30, 2024, in Arlington, VA. His session, “2025 Media Analytics: Strategies for a Cookie-less World,” will explore challenges and innovations in marketing analytics, particularly in a privacy-driven, cookieless landscape. Greenfield, with over 30 years of experience, is leading AI-driven solutions for accurate media attribution without traditional tracking tags. The summit will also cover AI, attribution models, and privacy-first marketing strategies, offering valuable networking and learning opportunities for professionals in the marketing field.

We’re excited to announce that Jeff Greenfield, co-founder and CEO of Provalytics, will be a guest speaker at the 2024 Mid-Atlantic MarCom Summit and will be presenting ‘2025 Media Analytics: Strategies for a Cookie-less World’ with Ted Moon of Pathfinder Interactive. The 2024 Mid-Atlantic MarCom Summit takes places on October 30, 2024, at the Convene Conference Center in Arlington, Virginia, and promises to be an incredible opportunity for marketing and communications professionals to explore cutting-edge industry strategies, including the future of marketing analytics in a privacy-first, cookie-less environment.

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About Jeff Greenfield

An entrepreneur, advisor, and disruptor with over three decades of experience in strategy, growth, and marketing leadership, Jeff Greenfield has been at the forefront of innovation in marketing analytics. As the CEO of Provalytics, Jeff is currently leading the development of a next-generation AI-driven attribution and measurement solution that enables marketers to accurately assess the impact of upper-funnel channels like Connected TV (CTV) without relying on traditional tracking tags. This “tag-less” and privacy-first approach is poised to redefine how marketers measure and optimize their efforts in a cookie-less world.

Event Details

Date & Time: October 30, 2024, from 10:45 am to 11:30 am
Location: Observation North, Convene Conference Center, Arlington, VA
Session: 2025 Media Analytics: Strategies for a Cookie-less World

Jeff will join other industry leaders to discuss the challenges and opportunities presented by the deprecation of third-party cookies, and how privacy-driven marketing approaches are reshaping attribution models. Don’t miss this chance to hear from one of the thought leaders pioneering the next generation of marketing analytics.

Why You Should Attend

The Mid-Atlantic MarCom Summit is the largest annual gathering of marketing, advertising, PR, communications, and media professionals in the region. With more than 500 attendees, this conference is ideal for anyone looking to stay ahead of the latest trends, technologies, and strategies in marketing and media. Highlights include:

Networking Opportunities: Connect with top industry leaders, brands, and emerging companies.
In-Depth Sessions: Learn about the latest challenges and innovations in AI, analytics, media relations, attribution, SEO, content creation, video trends, and much more.
Key Topics: Explore CMO challenges, AI-driven solutions, marketing automation, and the future of advertising in a cookieless digital landscape.
Produced by Potomac Tech Wire and Capitol Communicator, the Mid-Atlantic MarCom Summit will also host the American Advertising Federation DC Chapter’s ADWKDC, providing additional sessions tailored for the advertising community

Register Now

Don’t miss this opportunity to hear from Jeff Greenfield and other marketing innovators. Register today for the Mid-Atlantic MarCom Summit and be part of the conversation shaping the future of media analytics.

Be ready to explore the future of attribution and learn how your organization can thrive in a cookie-less world!