Industry Preview 2023: A Glimpse into the Future of Digital Advertising

The digital advertising industry is constantly evolving, with new technologies and trends emerging every year. To help businesses and marketers stay ahead of the curve, Industry Preview 2023 brings together experts from across the industry to discuss the latest developments and predictions for the year ahead.

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One of the key topics of discussion at Industry Preview 2023 will be the rise of artificial intelligence (AI) in digital advertising. AI is already being used to automate many tasks, such as ad targeting and optimization, but its potential is far greater. At the event, attendees will learn how AI can be used to create more personalized and effective advertising experiences, and how businesses can take advantage of this technology to stay ahead of the competition.

Another hot topic at Industry Preview 2023 will be the growing importance of privacy in digital advertising. With consumers becoming more concerned about their data being used for marketing purposes, it’s vital that businesses understand the latest privacy regulations and how to comply with them. The event will provide an opportunity for marketers to learn about the latest privacy technologies and how to implement them in their campaigns.

In addition to these key topics, Industry Preview 2023 will also feature discussions on the latest trends in video advertising, programmatic advertising, and influencer marketing. Attendees will gain insights into how these areas are evolving and what they can expect in the coming year.

Three events the team at Provalytics are looking forward to include:

1. Sir Martin Predicts the Future
   Sir Martin Sorrell needs no introduction. As the former CEO of WPP and founder and executive chairman of S4 Capital, Sorrell has spent time at the top and time in the trenches. He’s led teams during good times and lean times. During this fireside chat, Sir Martin will share the benefit of his experiences and his unique POV on the top trends that will dominate the marketing industry in the year ahead.
2. The Future of Streaming TV with Magnite CEO Michael Barrett
   2023 will likely see significant changes to the streaming ecosystem as the market matures. The largest SVOD services, including Netflix and Disney+, will begin to scale their newly introduced ad-supported tiers while free ad-supported TV (FAST) services are expected to continue to grow in popularity. Ad tech leader and Magnite CEO Michael Barrett shares his predictions and insights about the future of streaming TV and the role that advertising plays in this evolving landscape.
3. Marrying Tech, Data And Marketing: The New Role Of The CMIO
   Not every company’s chief marketing officer is also the in-house tech expert. But when marketing and data science converge, advertisers can build a much more profitable media business. In this session, Kelly Cook, chief marketing and IT officer of David’s Bridal, discusses how the dress retailer transformed its marketing strategy with data-driven planning and outcome-based results.