How Deduplication Unlocked $300K in Growth
In 2008, I learned the most valuable lesson of my marketing career:
Fix deduplication, and everything changes.
đ Yes, I Want The 2026 Playbook!
At the time, I was buying media for a publicly traded weight loss company. And every day, weâd look at the data and see the same thingâevery conversion was claimed multiple times. Five different partners would all take credit for the same sale.
The chaos was staggering. There was no clarity, no optimization, and no way to tell what was truly driving performance. Until we solved the problem.
The Power of Knowing Whatâs Real
Once we cracked deduplication, everything shifted.
We discovered one partnerâhidden under the noiseâwho was delivering a 15:1 return.
For every dollar spent, we were getting $15 back.
To put that in perspective, our profit model worked at 3:1. So we scaled.
We went from $15,000/month in spend to $30,000.
Then doubled again. And again. Within months, this partnerâs media budget grew to over $300,000/month.
All because we had clean, trusted dataâand finally knew where to invest.
Deduplication Was the Unlock. Attribution Was the Future.
That experience didnât just boost one campaign.
It changed how I saw the entire discipline of marketing.
I realized: if we could remove noise, surface truth, and align spend to actual performance, everything becomes scalable.
Attribution wasnât a nice-to-have. It was a necessity.But that was 2008.
Today, the Stakes Are Even Higher
Now, attribution is harder than ever.
- Cookies are fading.
- User-level tracking is restricted.
- Platforms are fragmented and self-reporting.
The tools that once helped us reconcile performance now fall shortâespecially in a privacy-first world. Thatâs why we built Provalytics.
Attribution for a Cookieless Era
At Provalytics, we automatically solve the deduplication problem.But we donât stop there.
We create a single source of marketing truthâa shared set of books that covers:
- Paid social
- Search
- TV and CTV
- Marketplaces like Amazon and Walmart
- And every vendor in between
No cookies. No user-level stitching. Just clear, predictive insights rooted in incrementality.
And with everyoneâfrom your agency to your CFOâworking from the same data, budget conversations get easier, not harder.
You Canât Scale What You Canât Trust
Without deduplication, you’re stuck in a guessing gameâgiving too much credit to the wrong channels and not enough to the ones actually driving results.
With Provalytics, you get clarity. You get alignment and you get confidence to grow.
Weâve seen what happens when this unlock is in place. It changes the conversation and changes the strategy.
And yesâit changes the results.
đ Want to find your 15:1 performer hiding in the noise?
Let Provalytics show you whatâs realâand where to grow.
https://provalytics.com
