Duplicate Data Is Costing You Growth

If you’ve ever looked at your daily conversions and wondered why every platform insists it was responsible for more than its share, you’re not imagining things.

You saw 1,000 orders.
Meta reports 2,000.
Google says 1,500.
Your internal spreadsheet tells another story entirely.

🚀 Yes, I Want The 2026 Playbook!

Now your team is stuck trying to reconcile conflicting data in a 12-tab Excel file—again.

This isn’t just an operational headache.
It’s a strategic liability.

The High Price of Conflicting Metrics

Duplicate data does more than create confusion. It:

Inflates perceived performance
Obscures the truth behind what’s really working
Leads to poor budget decisions
Erodes trust between marketing and finance

And the most expensive cost of all?
Time.

Hours lost manually cleaning up reports is time not spent optimizing strategy, improving creative, or increasing ROI.

The Spreadsheet Is Not a Strategy

We’ve seen the default fix:
Build massive Excel models.
Apply arbitrary discounting across platforms.
Hope it gets close enough for the next exec review.

But this approach is outdated.
It’s reactive, error-prone, and impossible to scale.
It traps your best people in data reconciliation instead of revenue-driving decisions.

There’s a Better Way Forward

At Provalytics, we’ve developed a platform that eliminates the duplication problem at the source—without relying on user-level tracking or cookies.

Instead of forcing you to manually clean up after each platform’s inflated attribution claims, our system creates a single, consistent, and validated view of marketing performance.

We automatically:

De-duplicate conversions across all channels
Measure true incrementality (what actually drove lift)
Provide predictive insights from Meta to TV and everywhere in between

The result?
One shared version of the truth—used by every team in the org, from hands-on-keyboard media buyers to CMOs and CFOs.

Aligning Marketing and Finance

When data is inconsistent, marketing and finance operate on separate narratives.
When it’s unified, they work from the same playbook.

With Provalytics, your finance team sees clearly what’s driving ROI.
Your marketing team knows where to scale.
And your leadership can make budget decisions with full confidence.

Let Your Team Focus on Strategy, Not Spreadsheets

Your analysts weren’t hired to be data janitors.
They should be testing new channels, uncovering insights, and driving performance—not chasing down conflicting numbers.

With Provalytics, you free your team from manual reporting and give them a powerful measurement framework designed for today’s fragmented, privacy-first marketing landscape.