Digiday Media Buying Summit 2024 – Top Presentations

The Digiday Media Buying Summit, an event poised to offer valuable insights and opportunities for industry leaders, is essential to success in today’s fast-paced digital media landscape.

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What is the Digiday Media Buying Summit?

The Digiday Media Buying Summit is a major gathering of the most knowledgeable and powerful individuals in the business of digital marketing happening on March 4-6, 2024 in Nashville, TN. This is the best place for advertisers, media companies, and digital marketers to come together, share ideas, and plan for the future is at this summit. This event stands out because of its dedication to supporting diversity and innovation, which makes sure that participants learn everything there is to know about media buying as well as the newest trends influencing the sector.

Who should attend?

The Digiday Media Buying Summit is intended to be attended by professionals of all levels of experience; it is not a closed-door event for only seasoned industry veterans. This summit caters to everyone, from aspiring business owners trying to build their brands to seasoned marketing professionals.

Most Anticipated Presentations

The Provalytics team looks forward to the following presentations:

• Navigating Industry Challenges: Explore the evolving landscape of media buying and the challenges it presents, from Web3’s emergence to the changing agency culture.
• The Renaissance of Social Channels: Dive into the vibrant world of social media, where humor and creativity thrive, and discover how to harness its potential for marketing success.
• Commerce in the Spotlight: Learn how businesses are taking center stage in the midst of economic uncertainties and discover strategies for thriving in a potentially recessionary market.
• Web3: The Uncharted Territory: Delve into the complexities and possibilities of Web3, a technology that’s still finding its footing, and its implications for media buying.
• B2B Marketing’s Resurgence: Uncover the renewed significance of traditional B2B marketing channels and their role in the modern marketing ecosystem.

The Digiday Media Buying Summit 2024 is a chance for professionals at all stages of their careers to learn a plethora of insights and forge enduring relationships in the industry thanks to its complex subject, diverse audience, and a roster of presentations that are likely to stimulate discussions for months to come. Participants will leave this summit with a thorough awareness of the difficulties and opportunities that lie ahead in the field of media buying thanks to the summit’s commitment to enhancing ambiguity and burstiness while retaining contextual relevance and coherence.

Digiday Media Buying Summit 2023 – Top Presentations

The Digiday Media Buying Summit is a premier event that brings together media buying professionals and digital advertising experts from around the world. The summit is designed to offer attendees the latest insights and strategies for success in media buying, including trends, technologies, and best practices. This year’s event in New Orleans promises to be one of the most exciting yet, with a lineup of top industry speakers and opportunities for networking and collaboration.

The Digiday Media Buying Summit is a must-attend event for media buying professionals, digital marketers, and anyone interested in the latest trends and strategies in digital advertising. This event offers insightful information and opportunities to network with other professionals and remains on top of the latest trends, whether you’re a seasoned veteran or just getting started in the business.

Here are more detailed descriptions of some of the most highly anticipated presentations at the Digiday Media Buying Summit:

• Opportunity in Crisis: Shaking up Traditional Media Structures for Transformative Growth
  Traditional approaches to media buying and measurement don’t work in today’s landscape transformed by digital. As marketers navigate an ever-shifting world, they grapple with the need for transparency, data signal loss, and a need for a closer and redefined relationship with procurement. It’s time for the media industry to stop getting in its own way — and reimagine what an ROI-focused media partner looks like. In this session, Media.Monks’ global head of media, Melissa Wisehart will shed light on barriers to transformation and how to forge ahead with a new playbook for growth.
  Speaker:  Melissa Wisehart, Global Head of Media, Media.Monks

• Why Advertisers Are Still Making Space for Experimental Budgets Even With Economic Uncertainty
  Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. While ad spend across the board is reducing, agencies are advising clients to maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio. In this session, hear from Fitzco’s head of media, Claire Russell on why that is the case and what there is to gain by doing so.
  Speaker: Claire Russell, Head of Media, Fitzco

• Fluctuating Media Buying Budgets in 2023
  Media buyers’ spending flexibility in 2023 is being impacted by several factors, including a rapidly changing technological landscape, increased competition, and shifting consumer behavior. The rise of new platforms and technologies has made it more difficult for media buyers to predict which channels will be most effective for reaching target audiences, leading to a greater need for flexibility in their spending. Additionally, the ongoing economic recession has resulted in decreased budgets and greater pressure to maximize the return on investment for each advertising dollar spent. As a result, media buyers are seeking more flexible and adaptive approaches to their spending in order to stay ahead in an ever-evolving media landscape. In this session, hear Shelby Saville, Chief Investment Officer of Publicis Media Exchange comment on the state of the industry and share advice on how media buyers could achieve a high return on investment.
  Speaker: Shelby Saville, Chief Investment Officer, Publicis Media Exchange

• Maximizing Your Advertising ROI
  Led by marketing and advertising veteran, John Lee, this session will focus on strategies for maximizing return on investment in digital advertising. Attendees will gain insights on metrics, analytics, and targeting strategies, as well as practical tips for optimizing campaigns and improving ROI.

The Digiday Media Buying Summit is set to be an exciting and informative event with a diverse range of presentations and panel discussions centered around the latest trends and best practices in media buying and digital advertising. Attendees can anticipate acquiring valuable insights, networking with other industry professionals, and keeping up with the rapidly evolving landscape.