Cynopsis Conference to Feature Provalytics CEO

Provalytics Co-Founder and CEO, Jeff Greenfield, will speak on Attribution at the Cynopsis Measurement & Data Conference in New York City held June 13 – 14.

During a session titled โ€œWhat is Attribution and ROI/ROA measurement?โ€ Greenfield will discuss the evolution of Attribution to solve today’s issues including: Walled Gardens, privacy regulation & the upcoming ‘cookie collapse’. Other speakers include Bill Harvey, Jane Clarke, Alice K. Sylvester, Jim Spaeth and others.

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โ€œWith the forthcoming industry changes, such as the removal of third-party cookies, it is imperative that marketers understand how the science of attribution has evolved to handle all of the changes to the ecosystem,โ€ said Jeff Greenfield.

Join us for Cynopsisโ€™ two-day Measurement & Data Conference, where we will dive deeper into critical topics with the leaders spearheading this revolution and address the measurement questions that really matter to you and your business through in-depth discussion and high-level networking.

In a challenging financial climate, Magna is still projecting full-year ad revenues to grow 3.4% to hit a new all-time high of $326 billion. But to take advantage of this expected surge, smart professionals need to connect the dots in data and measurement to ensure success, and thatโ€™s where we come in, with smart conversation that will help you move your business forward.

Can the industry really support a multi-currency model? What role will attention metrics play and how will they impact ad investment? Are we any closer to true cross-platform measurement? How will advanced audience measurement affect the monetization and creative development of content?

The Cynopsis Measurement & Data Conference event will be held at Edison Ballroom in New York City.

Learn more about the conference here.

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This year's playbook (available as a free download here ) offers an in-depth analysis of multi-touch attribution based on the upcoming cookieless challenges.

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