Cynopsis Conference to Feature Provalytics CEO
Provalytics CEO Jeff Greenfield participated in the Cynopsis Measurement & Data Conference, where he addressed the evolution of attribution, focusing on key industry shifts like the removal of third-party cookies and increasing privacy regulations. He highlighted the growing challenges marketers face, such as navigating walled gardens and adapting to a cookie-free world. Other experts like Bill Harvey and Jane Clarke also shared their insights on topics such as cross-platform measurement, attention metrics, and a multi-currency model. The two-day event fostered high-level discussions and networking for professionals in data measurement and advertising.
Provalytics Co-Founder and CEO, Jeff Greenfield, will speak on Attribution at the Cynopsis Measurement & Data Conference in New York City held June 13 – 14.
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During a session titled “What is Attribution and ROI/ROA measurement?” Greenfield will discuss the evolution of Attribution to solve today’s issues including: Walled Gardens, privacy regulation & the upcoming ‘cookie collapse’. Other speakers include Bill Harvey, Jane Clarke, Alice K. Sylvester, Jim Spaeth and others.
“With the forthcoming industry changes, such as the removal of third-party cookies, it is imperative that marketers understand how the science of attribution has evolved to handle all of the changes to the ecosystem,” said Jeff Greenfield.
Join us for Cynopsis’ two-day Measurement & Data Conference, where we will dive deeper into critical topics with the leaders spearheading this revolution and address the measurement questions that really matter to you and your business through in-depth discussion and high-level networking.
In a challenging financial climate, Magna is still projecting full-year ad revenues to grow 3.4% to hit a new all-time high of $326 billion. But to take advantage of this expected surge, smart professionals need to connect the dots in data and measurement to ensure success, and that’s where we come in, with smart conversation that will help you move your business forward.
Can the industry really support a multi-currency model? What role will attention metrics play and how will they impact ad investment? Are we any closer to true cross-platform measurement? How will advanced audience measurement affect the monetization and creative development of content?
The Cynopsis Measurement & Data Conference event will be held at Edison Ballroom in New York City.
