Measure what matters—no cookies, no tags, no blind spots.
Marketing impact doesn’t stop at the point of purchase. In today’s omnichannel world, campaigns influence behavior across Amazon, retail shelves, and DTC sites—whether you’re tracking it or not. This blog explores how marketers can uncover these hidden effects, embrace privacy-first measurement, and prove performance where it matters most.
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Lalynn Joy Sumandang2025-10-24 08:07:102025-10-24 08:07:10When “Optimizing” Broke the Funnel: The Hidden Cost of Bad Attribution
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Lalynn Joy Sumandang2025-10-22 09:23:372025-10-21 10:53:04More Data, More Problems: How to Focus on What Really Matters
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Lalynn Joy Sumandang2025-10-15 13:50:512025-10-15 13:50:51Why Impressions Matter More Than Clicks in Modern Marketing
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Lalynn Joy Sumandang2025-10-13 12:28:332025-10-13 12:28:33Stop Chasing Clicks: Why Smart Marketers Focus on Eyeballs, Not CTR
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Lalynn Joy Sumandang2025-10-10 10:30:112025-10-07 10:35:30Why Your GA4 Data Is Lying to You (and What to Do About It)
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Lalynn Joy Sumandang2025-10-08 12:23:292025-10-06 12:33:56Stop Trusting Bad Data: What GA4 Isn’t Telling You About Your Marketing
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Lalynn Joy Sumandang2025-10-06 10:30:042025-10-04 22:32:17Stop Guessing. Start Knowing: The AI Revolution in Marketing Measurement
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Lalynn Joy Sumandang2025-10-03 11:32:362025-10-03 11:32:36From Testing and Learning to Always-On Optimization with AI
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Lalynn Joy Sumandang2025-10-01 12:35:272025-10-01 12:35:27From Spreadsheets to Strategy: A Smarter Way to Measure Marketing
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Lalynn Joy Sumandang2025-09-29 11:10:112025-09-29 11:10:11Building a Performance-Driven Marketing Culture with a Single Source of Truth
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Lalynn Joy Sumandang2025-09-26 09:00:582025-09-18 18:08:50Why Marketers Don’t Have a Data Problem—They Have a Truth Problem
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Lalynn Joy Sumandang2025-09-24 13:28:032025-09-24 13:28:03The Problem with Last-Click Attribution—and How to Fix It
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Lalynn Joy Sumandang2025-09-22 10:00:312025-09-18 18:16:21Marketers Don’t Have a Data Problem—They Have a Truth Problem
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Lalynn Joy Sumandang2025-09-19 09:00:232025-09-17 09:47:37Why Great Marketing Measurement Should Surprise You
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Lalynn Joy Sumandang2025-09-15 09:00:062025-09-15 07:57:47Why Last-Click Attribution Is Costing You Money
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Lalynn Joy Sumandang2025-09-12 10:30:092025-09-11 12:44:41Beyond Comfort Zones: How to Find the Point of Marginal Return in Marketing
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Lalynn Joy Sumandang2025-09-10 10:50:052025-09-09 16:56:29The Hidden Power of Indirect Impact in Marketing MeasurementStart making smarter marketing decisions today.
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