RampUp 2023 – Top 3 Presentations

Anyone interested in staying ahead of the curve in the fields of digital marketing, data privacy, and identity resolution should consider attending the LiveRamp RampUp Conference. The conference brings together thought leaders, innovators, and practitioners who want to learn from experts, network with peers, and gain insights into the most recent trends and techniques.

What is LiveRamp’s RampUp Conference?

For those unfamiliar with the RampUp conference, it is an annual event that focuses on cutting-edge topics such as data ethics, consumer privacy, identity resolution, and the future of digital marketing. Attendees will have the opportunity to participate in sessions tailored to different levels of expertise, from beginners to seasoned professionals.

RampUp 2023 – Who Should Attend?

The RampUp conference, for those who are unfamiliar, is an annual event that focuses on cutting-edge topics such as data ethics, consumer privacy, identity resolution, and the future of digital marketing. Attendees will be able to participate in sessions tailored to their level of expertise, ranging from beginners to seasoned professionals.

RampUp 2023 Most Anticipated Presentations

The LiveRamp RampUp Conference 2023 will feature several highly anticipated presentations. Here are more details about the most anticipated ones:

• Transform Marketing Attribution through Identity
  Few brands have the global reach of McDonald’s, which requires a sophisticated, bespoke measurement solution to ensure its media measurement is accurate. Join this session to understand how McDonald’s and LiveRamp collaborate to deliver an enterprise-wide view of the customer that enables actionable media insights and stronger ROI. This session is moderated by Liz Brier-Rosenfield, Managing Director, Enterprise Brands, LiveRamp with Katelyn Bell, Manager, US Marketing Customer Data Science, McDonald’s.
• How To Maximize Your TV Investment Amidst Unprecedented Acceleration
  The TV world is at a pivotal moment with consumer viewing habits shifting rapidly. Advertisers and TV publishers need to merge their TV and CTV plans, but addressability and measurement innovation must catch up. The key to success is the ability to measure audiences and performance seamlessly across screens. Join our deep dive to learn how you can seamlessly adopt cross-screen TV solutions anchored in household identity to maximize your TV investment and navigate this era of TV acceleration. The presenter is David Krenn, VP, Data Advancement & Vendor Enablement, Paramount.
• Identity-Powered TV Advertising and Measurement in the Cloud
  Hear from TV’s buy and sell sides on how they work together with LiveRamp to plan, activate and measure campaigns across all national premium video programmers. You’ll leave with a strong understanding of what’s possible in advanced TV activation and measurement through your existing tech stack or in the cloud.  Speakers include:
  • Tony Marlow, Chief Marketing Officer, LG Ads
  • Ed Davis, President, Product & Operations, OpenAP
  • Andrea Zapata, EVP, Ad Sales Research, Measurement, & Insights, Warner Bros. Discovery
  • Kelly Metz, Managing Director, Advanced TV Activation, Omnicom Media Group

These are just a few of the presentations that will be available to attendees at the LiveRamp RampUp Conference 2023. RampUp 2023 is a must-attend event for anyone interested in staying ahead of the curve in the fields of digital marketing, data privacy, and identity resolution, with a focus on cutting-edge topics, expert speakers, and networking opportunities.

Who is the RampUp Conference designed for?

The LiveRamp RampUp conference is intended for those who want to stay current on the latest developments in digital marketing, data privacy, and identity resolution. Marketers, data analysts, privacy professionals, and others who work with data and digital advertising are included.