RampUp 2024 – Top Presentations

LiveRamp’s RampUp Conference has continuously remained at the forefront of a constantly changing environment. Every year, this event offers a special forum for business executives to meet, exchange ideas, and investigate the newest innovations in technology. We’ll look into what makes this conference a must-attend, examine the ideal audience, and spotlight the most anticipated talks as we get ready for RampUp 2024.

What is LiveRamp’s RampUp Conference?

LiveRamp’s RampUp Conference is a vibrant, preeminent gathering of professionals, thought leaders, and specialists in the domains of data, marketing, and technology that will take place at the San Francisco Marriott Marquis, February 27-29, 2024. It’s an environment where concepts meet, relationships are formed, and ground-breaking inventions are revealed. RampUp addresses a wide range of subjects that are essential for success in the digital era, from data privacy and identity resolution to personalization and evaluation. The conference stands out in the industry because of its exceptional ability to combine intricate technical discussions with real-world applications.

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Who Should Attend?

RampUp is a gathering of the brightest minds in the industry, not just another marketing conference. Business executives, data scientists, marketers, and IT aficionados will all find great value in attending. RampUp has something to offer everyone, regardless of whether you’re a seasoned executive hoping to learn the newest trends to propel your organization’s growth or a startup looking to get a competitive edge.

Most Anticipated Presentations

The Provalytics team looks forward to the following presentations:

• Build: Hear from tech masterminds leading the way in transforming data collaboration across departments and companies. Discover how to adapt your infrastructure to meet today’s use cases and drive ongoing innovation for the future.
• Create: Gain insights from marketing leaders who have successfully navigated a rapidly changing world. Learn how to redefine the customer experience and unlock new opportunities for brand and business value.
• Imagine: Engage with thought leaders from innovative companies as they venture into the future of data collaboration. Participate in panel discussions on emerging topics like AI and web3, guided by visionaries shaping the data landscape of tomorrow.

LiveRamp’s RampUp Conference is an essential event for anyone looking to stay at the forefront of marketing and data technology. The conference caters to a diverse audience and promises a wealth of valuable insights and networking opportunities.  RampUp 2024 is set to be a pivotal event for all industry professionals.

RampUp 2023 – Top 3 Presentations

Anyone interested in staying ahead of the curve in the fields of digital marketing, data privacy, and identity resolution should consider attending the LiveRamp RampUp Conference. The conference brings together thought leaders, innovators, and practitioners who want to learn from experts, network with peers, and gain insights into the most recent trends and techniques.

For those unfamiliar with the RampUp conference, it is an annual event that focuses on cutting-edge topics such as data ethics, consumer privacy, identity resolution, and the future of digital marketing. Attendees will have the opportunity to participate in sessions tailored to different levels of expertise, from beginners to seasoned professionals.

The RampUp conference, for those who are unfamiliar, is an annual event that focuses on cutting-edge topics such as data ethics, consumer privacy, identity resolution, and the future of digital marketing. Attendees will be able to participate in sessions tailored to their level of expertise, ranging from beginners to seasoned professionals.

RampUp 2023 Most Anticipated Presentations

The LiveRamp RampUp Conference 2023 will feature several highly anticipated presentations. Here are more details about the most anticipated ones:

• Transform Marketing Attribution through Identity
  Few brands have the global reach of McDonald’s, which requires a sophisticated, bespoke measurement solution to ensure its media measurement is accurate. Join this session to understand how McDonald’s and LiveRamp collaborate to deliver an enterprise-wide view of the customer that enables actionable media insights and stronger ROI. This session is moderated by Liz Brier-Rosenfield, Managing Director, Enterprise Brands, LiveRamp with Katelyn Bell, Manager, US Marketing Customer Data Science, McDonald’s.
• How To Maximize Your TV Investment Amidst Unprecedented Acceleration
  The TV world is at a pivotal moment with consumer viewing habits shifting rapidly. Advertisers and TV publishers need to merge their TV and CTV plans, but addressability and measurement innovation must catch up. The key to success is the ability to measure audiences and performance seamlessly across screens. Join our deep dive to learn how you can seamlessly adopt cross-screen TV solutions anchored in household identity to maximize your TV investment and navigate this era of TV acceleration. The presenter is David Krenn, VP, Data Advancement & Vendor Enablement, Paramount.
• Identity-Powered TV Advertising and Measurement in the Cloud
  Hear from TV’s buy and sell sides on how they work together with LiveRamp to plan, activate and measure campaigns across all national premium video programmers. You’ll leave with a strong understanding of what’s possible in advanced TV activation and measurement through your existing tech stack or in the cloud.  Speakers include:
  • Tony Marlow, Chief Marketing Officer, LG Ads
  • Ed Davis, President, Product & Operations, OpenAP
  • Andrea Zapata, EVP, Ad Sales Research, Measurement, & Insights, Warner Bros. Discovery
  • Kelly Metz, Managing Director, Advanced TV Activation, Omnicom Media Group

These are just a few of the presentations that will be available to attendees at the LiveRamp RampUp Conference 2023. RampUp 2023 is a must-attend event for anyone interested in staying ahead of the curve in the fields of digital marketing, data privacy, and identity resolution, with a focus on cutting-edge topics, expert speakers, and networking opportunities.

Who is the RampUp Conference designed for?

The LiveRamp RampUp conference is intended for those who want to stay current on the latest developments in digital marketing, data privacy, and identity resolution. Marketers, data analysts, privacy professionals, and others who work with data and digital advertising are included.