IAB ALM – Best Presentations from 2023
The Interactive Advertising Bureau (IAB) recently hosted the Annual Leadership Meeting (ALM) 2023, a premier event that brought together industry leaders, decision-makers, and innovators in digital advertising. The annual event is considered as a significant platform for knowledge sharing, thought leadership, and networking opportunities.
The IAB ALM 2023 was an important event for anyone working in the digital advertising industry, and offered a unique opportunity to stay up-to-date on the latest trends, innovations, and best practices. Whether attendees were marketers, agency professionals, publishers, or technology providers, the IAB ALM 2023 had something for everyone.
One of the highlights of the IAB ALM 2023 were the presentations given by industry leaders, covering a wide range of topics including privacy, retail media and attribution. These presentations offered valuable insights into the latest trends, technologies, and best practices in the digital advertising industry, and provided attendees with a wealth of knowledge and ideas for growth and development.
As a leading provider of advanced analytics solutions, the team at Provalytics has rounded up the best presentations from the IAB ALM 2023:
- Jeffrey Cole’s ‘Disruptors at the Gate’
What to do and (more importantly) what not to do when your company or even your industry is faced with massive disruption. Jeffrey Cole of the Center for the Digital Future will look what to do when faced with a need to make minor adjustments and what to do when faced with an existential threat. Cases will be drawn from the taxi, automobile dealer, funeral, and computer/video industries as well as industries facing structural disruption over the next 3-5 years.
- Retail Media from Shayna Kossove & Matt Trotta at Future
With the exponential rise in retail media networks there is now a need to more closely examine an online consumer’s buying journey. Consumers most often start their buying journey seeking expert guidance through detailed buying guides and product reviews. So how can advertisers truly influence consumers before they hit the buy button? In this session, we examine today’s buying journey and the critical role that premium publishers and retail media networks play in influencing consumers.
- Scott Howe’s discussion on Measurement ‘Recalibrating Measurement and Attribution
Measurement as we know it is over…so, what’s next? It Starts Here to discuss how we reset new measurement frameworks with probabilistic and deterministic signals to measure and optimize audiences, evaluate closed-loop measurement solutions such as Retail Media Networks, bridge the gap with offline and online attribution, and identify ways companies are preparing for the measurement apocalypse.
What is the IAB ALM?
The IAB ALM, or the IAB Advertising Leadership program, is a professional development program for advertising and media executives, designed to provide them with the knowledge, skills, and network they need to succeed in their careers.
What is the goal of the IAB ALM?
The goal of the IAB ALM is to provide advertising and media executives with a comprehensive understanding of the digital advertising industry and to help them develop the skills they need to succeed in their careers. The program covers a wide range of topics, including digital marketing, data privacy, emerging technologies, and more.
Who should attend the IAB ALM?
The IAB ALM is designed for advertising and media executives who are looking to advance their careers and stay up-to-date on the latest trends and developments in the digital advertising industry.
What topics are covered in the IAB ALM?
The IAB ALM covers a wide range of topics related to the digital advertising industry, including digital marketing, programmatic advertising, data privacy, emerging technologies, and more. The program is designed to provide participants with a comprehensive understanding of the industry and the skills they need to succeed in their careers.