Cynopsis Measurement & Data Conference – Top Presentations

Cynopsis Measurement & Data Conference is an event that provides an invaluable opportunity to stay current on industry insights and network with like-minded professionals in the ever-changing world of advertising. It can be difficult to keep up with the latest trends and technologies in this field, but this two-day conference provides a forum for advertisers, marketers, and data analysts to improve their skills and gain new perspectives.

What is Cynopsis Measurement & Data Conference?

The Cynopsis Measurement & Data Conference, which will take place on June 13-14, 2023, is a forum for advertising professionals to discuss the latest trends and technologies in the industry. Participants will hear from industry experts, participate in hands-on workshops, and network with other professionals.

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Who Should Attend?

The Cynopsis Measurement & Data Conference is the ideal event for you if you’re an advertiser, marketer, data analyst, or simply someone who’s interested in the newest trends and technologies in the advertising industry. This is an event you won’t want to miss if you’re a seasoned professional or just starting out in the industry looking to improve your skills in audience measurement, data analysis, or advertising technology.

Most Anticipated Presentations

The Provalytics team looks forward to the following presentations:

• What is attribution and ROI/ROA measurement
  Attribution modeling is a crucial tool for understanding how advertising affects consumers across the entire funnel, from upper-funnel awareness to lower-funnel conversions. By tracking consumer behavior and assigning credit to specific touchpoints, attribution modeling can help advertisers make informed decisions about their investment across the funnel. Speaker: Pranav Patil, Customer Analytics at Nextdoor.
• Data Is Getting Bigger, But Is It Getting Better?
  Granularity and the sources of data continue to increase, but are we seeing a commensurate increase in accuracy? Against the backdrop of what role panels can play and working to ensure better multi-cultural audience representation in measurement, we will bear down on how the industry is making data bigger and better, and the players taking on leading roles in its development. Join Mark Truss, Chief Research Officer at Wunderman Thompson; Laura McElhinney, Chief Data Officer at Horizon Media and Jon Marks, Chief Research Officer at Scripps
• ARF’s and Sequent Partners’ Attribution & Analytics Accelerator
  The best case studies from ARF’s Attribution and Analytics Accelerator have been updated for M&D, so you can benefit from the latest data in attribution, marketing mix models, in-market testing, and the science of marketing performance measurement. Speakers: Jim Spaeth, Co-Founder at Sequent Partners and Alice Sylvester, Partner at Sequent Partners.

If you’re looking to stay ahead of the curve in the advertising industry, then the Cynopsis Measurement & Data Conference is an event you won’t want to miss. With a lineup of thought-provoking presentations, hands-on workshops, and networking opportunities, the conference offers a wealth of opportunities to enhance your skills, gain new perspectives, and connect with like-minded professionals. So mark your calendar and join us for what promises to be an unforgettable event!