RampUp 2024 - Top 3 Presentations

RampUp 2024 – Top Presentations

LiveRamp’s RampUp Conference has continuously remained at the forefront of a constantly changing environment. Every year, this event offers a special forum for business executives to meet, exchange ideas, and investigate the newest innovations in technology. We’ll look into what makes this conference a must-attend, examine the ideal audience, and spotlight the most anticipated talks as we get ready for RampUp 2024.

RampUp 2024 - Top 3 Presentations

What is LiveRamp’s RampUp Conference?

LiveRamp’s RampUp Conference is a vibrant, preeminent gathering of professionals, thought leaders, and specialists in the domains of data, marketing, and technology that will take place at the San Francisco Marriott Marquis, February 27-29, 2024. It’s an environment where concepts meet, relationships are formed, and ground-breaking inventions are revealed. RampUp addresses a wide range of subjects that are essential for success in the digital era, from data privacy and identity resolution to personalization and evaluation. The conference stands out in the industry because of its exceptional ability to combine intricate technical discussions with real-world applications.

Who Should Attend?

RampUp is a gathering of the brightest minds in the industry, not just another marketing conference. Business executives, data scientists, marketers, and IT aficionados will all find great value in attending. RampUp has something to offer everyone, regardless of whether you’re a seasoned executive hoping to learn the newest trends to propel your organization’s growth or a startup looking to get a competitive edge.

Most Anticipated Presentations

The Provalytics team looks forward to the following presentations:

  • Build: Hear from tech masterminds leading the way in transforming data collaboration across departments and companies. Discover how to adapt your infrastructure to meet today’s use cases and drive ongoing innovation for the future.
  • Create: Gain insights from marketing leaders who have successfully navigated a rapidly changing world. Learn how to redefine the customer experience and unlock new opportunities for brand and business value.
  • Imagine: Engage with thought leaders from innovative companies as they venture into the future of data collaboration. Participate in panel discussions on emerging topics like AI and web3, guided by visionaries shaping the data landscape of tomorrow.

LiveRamp’s RampUp Conference is an essential event for anyone looking to stay at the forefront of marketing and data technology. The conference caters to a diverse audience and promises a wealth of valuable insights and networking opportunities.  RampUp 2024 is set to be a pivotal event for all industry professionals.

RampUp 2023 – Top 3 Presentations

Anyone interested in staying ahead of the curve in the fields of digital marketing, data privacy, and identity resolution should consider attending the LiveRamp RampUp Conference. The conference brings together thought leaders, innovators, and practitioners who want to learn from experts, network with peers, and gain insights into the most recent trends and techniques.

LiveRamp RampUp

For those unfamiliar with the RampUp conference, it is an annual event that focuses on cutting-edge topics such as data ethics, consumer privacy, identity resolution, and the future of digital marketing. Attendees will have the opportunity to participate in sessions tailored to different levels of expertise, from beginners to seasoned professionals.

The RampUp conference, for those who are unfamiliar, is an annual event that focuses on cutting-edge topics such as data ethics, consumer privacy, identity resolution, and the future of digital marketing. Attendees will be able to participate in sessions tailored to their level of expertise, ranging from beginners to seasoned professionals.

RampUp 2023 Most Anticipated Presentations

The LiveRamp RampUp Conference 2023 will feature several highly anticipated presentations. Here are more details about the most anticipated ones:

  • Transform Marketing Attribution through Identity
    Few brands have the global reach of McDonald’s, which requires a sophisticated, bespoke measurement solution to ensure its media measurement is accurate. Join this session to understand how McDonald’s and LiveRamp collaborate to deliver an enterprise-wide view of the customer that enables actionable media insights and stronger ROI. This session is moderated by Liz Brier-Rosenfield, Managing Director, Enterprise Brands, LiveRamp with Katelyn Bell, Manager, US Marketing Customer Data Science, McDonald’s.
  • How To Maximize Your TV Investment Amidst Unprecedented Acceleration
    The TV world is at a pivotal moment with consumer viewing habits shifting rapidly. Advertisers and TV publishers need to merge their TV and CTV plans, but addressability and measurement innovation must catch up. The key to success is the ability to measure audiences and performance seamlessly across screens. Join our deep dive to learn how you can seamlessly adopt cross-screen TV solutions anchored in household identity to maximize your TV investment and navigate this era of TV acceleration. The presenter is David Krenn, VP, Data Advancement & Vendor Enablement, Paramount.
  • Identity-Powered TV Advertising and Measurement in the Cloud
    Hear from TV’s buy and sell sides on how they work together with LiveRamp to plan, activate and measure campaigns across all national premium video programmers. You’ll leave with a strong understanding of what’s possible in advanced TV activation and measurement through your existing tech stack or in the cloud.  Speakers include:

    • Tony Marlow, Chief Marketing Officer, LG Ads
    • Ed Davis, President, Product & Operations, OpenAP
    • Andrea Zapata, EVP, Ad Sales Research, Measurement, & Insights, Warner Bros. Discovery
    • Kelly Metz, Managing Director, Advanced TV Activation, Omnicom Media Group

These are just a few of the presentations that will be available to attendees at the LiveRamp RampUp Conference 2023. RampUp 2023 is a must-attend event for anyone interested in staying ahead of the curve in the fields of digital marketing, data privacy, and identity resolution, with a focus on cutting-edge topics, expert speakers, and networking opportunities.

Who is the RampUp Conference designed for?

The LiveRamp RampUp conference is intended for those who want to stay current on the latest developments in digital marketing, data privacy, and identity resolution. Marketers, data analysts, privacy professionals, and others who work with data and digital advertising are included.

 

The conference is designed for anyone interested in staying up to date on the latest developments in digital marketing, data privacy, and identity resolution. This includes marketers, data analysts, privacy professionals, and others who work with data and digital advertising.

Attendees can expect a wide range of sessions, including keynote speeches, panel discussions, and workshops. Sessions are tailored to different levels of expertise, from beginners to seasoned professionals, so there is something for everyone.

LiveRamp is a leading data connectivity platform that specializes in identity resolution. The company provides solutions for marketers, data analysts, and others who work with data, helping them to connect, manage, and activate data across multiple channels and platforms.

LiveRamp’s identity resolution technology helps to connect data across different devices, channels, and platforms, creating a unified view of the customer. This allows marketers to deliver more personalized and effective advertising experiences.

Digiday Media Buying Summit 2024 - Top Presentations

Digiday Media Buying Summit 2024 – Top Presentations

The Digiday Media Buying Summit, an event poised to offer valuable insights and opportunities for industry leaders, is essential to success in today’s fast-paced digital media landscape.

Digiday Media Buying Summit 2024 - Top Presentations

What is the Digiday Media Buying Summit?

The Digiday Media Buying Summit is a major gathering of the most knowledgeable and powerful individuals in the business of digital marketing happening on March 4-6, 2024 in Nashville, TN. This is the best place for advertisers, media companies, and digital marketers to come together, share ideas, and plan for the future is at this summit. This event stands out because of its dedication to supporting diversity and innovation, which makes sure that participants learn everything there is to know about media buying as well as the newest trends influencing the sector.

Who should attend?

The Digiday Media Buying Summit is intended to be attended by professionals of all levels of experience; it is not a closed-door event for only seasoned industry veterans. This summit caters to everyone, from aspiring business owners trying to build their brands to seasoned marketing professionals.

Most Anticipated Presentations

The Provalytics team looks forward to the following presentations:

  • Navigating Industry Challenges: Explore the evolving landscape of media buying and the challenges it presents, from Web3’s emergence to the changing agency culture.
  • The Renaissance of Social Channels: Dive into the vibrant world of social media, where humor and creativity thrive, and discover how to harness its potential for marketing success.
  • Commerce in the Spotlight: Learn how businesses are taking center stage in the midst of economic uncertainties and discover strategies for thriving in a potentially recessionary market.
  • Web3: The Uncharted Territory: Delve into the complexities and possibilities of Web3, a technology that’s still finding its footing, and its implications for media buying.
  • B2B Marketing’s Resurgence: Uncover the renewed significance of traditional B2B marketing channels and their role in the modern marketing ecosystem.

The Digiday Media Buying Summit 2024 is a chance for professionals at all stages of their careers to learn a plethora of insights and forge enduring relationships in the industry thanks to its complex subject, diverse audience, and a roster of presentations that are likely to stimulate discussions for months to come. Participants will leave this summit with a thorough awareness of the difficulties and opportunities that lie ahead in the field of media buying thanks to the summit’s commitment to enhancing ambiguity and burstiness while retaining contextual relevance and coherence.

Digiday Media Buying Summit 2023 – Top Presentations

The Digiday Media Buying Summit is a premier event that brings together media buying professionals and digital advertising experts from around the world. The summit is designed to offer attendees the latest insights and strategies for success in media buying, including trends, technologies, and best practices. This year’s event in New Orleans promises to be one of the most exciting yet, with a lineup of top industry speakers and opportunities for networking and collaboration.

The Digiday Media Buying Summit is a must-attend event for media buying professionals, digital marketers, and anyone interested in the latest trends and strategies in digital advertising. This event offers insightful information and opportunities to network with other professionals and remains on top of the latest trends, whether you’re a seasoned veteran or just getting started in the business.

Digiday Digital Media Buying Summit

Here are more detailed descriptions of some of the most highly anticipated presentations at the Digiday Media Buying Summit:

  • Opportunity in Crisis: Shaking up Traditional Media Structures for Transformative Growth
    Traditional approaches to media buying and measurement don’t work in today’s landscape transformed by digital. As marketers navigate an ever-shifting world, they grapple with the need for transparency, data signal loss, and a need for a closer and redefined relationship with procurement. It’s time for the media industry to stop getting in its own way — and reimagine what an ROI-focused media partner looks like. In this session, Media.Monks’ global head of media, Melissa Wisehart will shed light on barriers to transformation and how to forge ahead with a new playbook for growth.
    Speaker:  Melissa Wisehart, Global Head of Media, Media.Monks
  • Why Advertisers Are Still Making Space for Experimental Budgets Even With Economic Uncertainty
    Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. While ad spend across the board is reducing, agencies are advising clients to maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio. In this session, hear from Fitzco’s head of media, Claire Russell on why that is the case and what there is to gain by doing so.
    Speaker: Claire Russell, Head of Media, Fitzco
  • Fluctuating Media Buying Budgets in 2023
    Media buyers’ spending flexibility in 2023 is being impacted by several factors, including a rapidly changing technological landscape, increased competition, and shifting consumer behavior. The rise of new platforms and technologies has made it more difficult for media buyers to predict which channels will be most effective for reaching target audiences, leading to a greater need for flexibility in their spending. Additionally, the ongoing economic recession has resulted in decreased budgets and greater pressure to maximize the return on investment for each advertising dollar spent. As a result, media buyers are seeking more flexible and adaptive approaches to their spending in order to stay ahead in an ever-evolving media landscape. In this session, hear Shelby Saville, Chief Investment Officer of Publicis Media Exchange comment on the state of the industry and share advice on how media buyers could achieve a high return on investment.
    Speaker: Shelby Saville, Chief Investment Officer, Publicis Media Exchange
  • Maximizing Your Advertising ROI
    Led by marketing and advertising veteran, John Lee, this session will focus on strategies for maximizing return on investment in digital advertising. Attendees will gain insights on metrics, analytics, and targeting strategies, as well as practical tips for optimizing campaigns and improving ROI.

The Digiday Media Buying Summit is set to be an exciting and informative event with a diverse range of presentations and panel discussions centered around the latest trends and best practices in media buying and digital advertising. Attendees can anticipate acquiring valuable insights, networking with other industry professionals, and keeping up with the rapidly evolving landscape.

 

The Digiday Media Buying Summit is an annual conference that brings together media buying professionals, agencies, publishers, and vendors to discuss the latest trends, technologies, and best practices in the media buying industry.

The summit is designed for media buying professionals, digital advertisers, and anyone interested in the latest trends, strategies, and technologies in media buying.

The summit will cover a wide range of topics, including programmatic advertising, influencer marketing, diversity and inclusion in media buying, and the impact of emerging technologies on media buying.

The event will be held in New Orleans at the Ritz Carlton.

IAB ALM - Best Presentations from 2024

IAB ALM – Best Presentations from 2024

The IAB Annual Leadership Meeting (ALM) is a hallmark of insightful dialogue and revolutionary ideas, with a special focus on leveraging the synergy of ambiguity and burstiness in both thought and discourse. As we prepare for the 2024 IAB ALM, consider what makes this event so important on the calendars of trailblazers and innovators alike.

IAB ALM - Best Presentations from 2024

What is the 2024 IAB Annual Leadership Meeting

The 2024 IAB ALM, an immersive symposium of revolutionary ideas and forward-thinking initiatives, is expected to transform the trajectory of industries spanning technology, media, marketing, and more. This event is intended to engage the intellect and encourage innovation, and it exhibits the highest level of contextual relevance and coherence. The 2024 IAB ALM will be held on January 28 – 30, 2024 in Florida.

Who Should Attend

The 2024 IAB ALM calls to people at the leadership of businesses who want to move their companies forward. This seminar will be helpful to executives, visionaries, and entrepreneurs seeking to expand their grasp of the complicated relationship between technical innovation and company strategy. This conference, brimming with potential for idea cross-pollination, attracts not only established industry stalwarts but also young leaders eager to integrate their thoughts into the global change narrative.

Most Anticipated Presentations

The Provalytics team looks forward to the following presentations:

  • Generative AI Opportunities: The landscape of generative AI presents a spectrum of ethical challenges encompassing bias, privacy, and transparency within the advertising realm. Convening a diverse assembly of thought leaders, we aim to unravel these complex issues from a multifaceted array of perspectives.
  • Ethics in Media Responsibility: Addressing concerns of bias, privacy, and transparency resonates as crucial ethical conundrums within the advertising industry. Our forum will bring together visionary leaders capable of dissecting these dilemmas from an array of viewpoints, fostering a holistic understanding.
  • Commerce Redefined: The advertising sector grapples with ethical quandaries ranging from bias to privacy and transparency. Our platform unites forward-thinking minds equipped to engage with these challenges through an inclusive lens, facilitating nuanced discourse and insights.
  • Streaming’s Evolutionary Path: As the trajectory toward an exclusively streaming-centric future unfolds, our focus pivots towards monitoring platform strategies in the face of intensified competition. Join us as we track the dynamic strategies adopted by these platforms to maintain their edge.

The 2024 IAB Annual Leadership Meeting aspires to be a symphony of thought leadership, where the contextually relevant and the profoundly complex come together to define the future of business and innovation. In a world dominated by the ever-changing dynamics of technology and strategy, the ALM serves as a haven of revolutionary ideas, welcoming all who strive to push the boundaries of possibility.

IAB ALM – Best Presentations from 2023

The Interactive Advertising Bureau (IAB) recently hosted the Annual Leadership Meeting (ALM) 2023, a premier event that brought together industry leaders, decision-makers, and innovators in digital advertising. The annual event is considered as a significant platform for knowledge sharing, thought leadership, and networking opportunities.

The IAB ALM 2023 was an important event for anyone working in the digital advertising industry, and offered a unique opportunity to stay up-to-date on the latest trends, innovations, and best practices. Whether attendees were marketers, agency professionals, publishers, or technology providers, the IAB ALM 2023 had something for everyone.

One of the highlights of the IAB ALM 2023 were the presentations given by industry leaders, covering a wide range of topics including privacy, retail media and attribution. These presentations offered valuable insights into the latest trends, technologies, and best practices in the digital advertising industry, and provided attendees with a wealth of knowledge and ideas for growth and development.

As a leading provider of advanced analytics solutions, the team at Provalytics has rounded up the best presentations from the IAB ALM 2023:

  1. Jeffrey Cole’s ‘Disruptors at the Gate’
    What to do and (more importantly) what not to do when your company or even your industry is faced with massive disruption. Jeffrey Cole of the Center for the Digital Future will look what to do when faced with a need to make minor adjustments and what to do when faced with an existential threat. Cases will be drawn from the taxi, automobile dealer, funeral, and computer/video industries as well as industries facing structural disruption over the next 3-5 years.
  2. Retail Media from Shayna Kossove & Matt Trotta at Future
    With the exponential rise in retail media networks there is now a need to more closely examine an online consumer’s buying journey. Consumers most often start their buying journey seeking expert guidance through detailed buying guides and product reviews. So how can advertisers truly influence consumers before they hit the buy button? In this session, we examine today’s buying journey and the critical role that premium publishers and retail media networks play in influencing consumers.
  3. Scott Howe’s discussion on Measurement ‘Recalibrating Measurement and Attribution
    Measurement as we know it is over…so, what’s next? It Starts Here to discuss how we reset new measurement frameworks with probabilistic and deterministic signals to measure and optimize audiences, evaluate closed-loop measurement solutions such as Retail Media Networks, bridge the gap with offline and online attribution, and identify ways companies are preparing for the measurement apocalypse.

The IAB ALM, or the IAB Advertising Leadership program, is a professional development program for advertising and media executives, designed to provide them with the knowledge, skills, and network they need to succeed in their careers.

The goal of the IAB ALM is to provide advertising and media executives with a comprehensive understanding of the digital advertising industry and to help them develop the skills they need to succeed in their careers. The program covers a wide range of topics, including digital marketing, data privacy, emerging technologies, and more.

The IAB ALM is designed for advertising and media executives who are looking to advance their careers and stay up-to-date on the latest trends and developments in the digital advertising industry.

The IAB ALM covers a wide range of topics related to the digital advertising industry, including digital marketing, programmatic advertising, data privacy, emerging technologies, and more. The program is designed to provide participants with a comprehensive understanding of the industry and the skills they need to succeed in their careers.

2023 ANA Genius Awards

2023 ANA Genius Awards – How Brands Optimize Data Analytics

The 2023 ANA Genius Awards recognized brands for their exceptional use of data and analytics in driving business growth. In this article, we examine the winning campaigns and explore the key strategies and tactics used by these brands to optimize their data analytics efforts for maximum impact.

The 2023 ANA Genius Awards, a beacon of innovation, are ready to ignite the marketing world with a symphony of unrivaled ideas, tactics, and visions. In the ever-changing field of marketing and advertising, where innovation is the currency of success, genius that surpasses industry conventions is highlighted.

What is the 2023 ANA Genius Awards

The 2023 ANA Genius Awards, a symbol of brilliance, testify to the transforming force of creativity and innovation in the marketing sphere. This illustrious event is a mark of distinction, honoring geniuses who have changed marketing paradigms and sparked conversations that have reverberated well beyond the industry’s borders. It is a meeting of the brightest minds, where ambitious ideas and game-changing strategies collide, generating an ecosystem where creativity thrives and ideas are given wings to fly.

2023 ANA Genius Awards

Who Should Attend

The 2023 ANA Genius Awards are looking for marketing giants that have a tireless enthusiasm for pushing the frontiers of their craft. From seasoned industry experts to emerging disruptors, this gathering offers an unprecedented opportunity to engage, collaborate, and be inspired by the marketing galaxy’s brightest stars. Entrepreneurs looking to infuse creative dynamism into their businesses, C-suite executives looking to revitalize their brands, and budding marketers looking for guidance are all drawn to the Genius Awards like moths to a flame.

Most Anticipated Presentations

The ANA Data & Analytics Practice, in partnership with Neustar, will reveal an exclusive peek at a slew of case studies highlighting winning solutions. The four categories include:

  • Winner for Marketing Analytics Adoption
  • Winner for Marketing Analytics Storytelling
  • Winner for Marketing Analytics Innovation
  • Winner for Marketing Analytics Growth

The 2023 ANA Genius Awards are a tribute to marketing’s never-ending growth, in which brilliance is both honored and used to inspire the next generation of trailblazers. This gathering of forward-thinking thinkers, eager learners, and industry heavyweights promises to inspire fresh conversations, build lasting connections, and reinvent the very core of marketing itself. As we approach this incredible occasion, we excitedly await the unfolding of genius that will undoubtedly impact the marketing landscape for years to come.

2022 ANA Genius Awards

Marketing Analytics is finally making its mark on big business.

On December 15th, join experts from Hilton, Sanofi, Pepsico and Prudential at the ANA’s 2022 Genius Awards, presented by Neustar.

Mission critical to any marketing campaign, Marketing Analytics provides a sophisticated GPS to drive data driven strategies.

This year, the ANA Genius Awards continue to showcase the best in data driven strategies from companies across industry sectors and revenue, including brands, media platforms, and nonprofits.

Selected by the expert panel of judges, these winning companies have leveraged analytic thinking to fuel bottom-line revenue growth, all while managing to address some of the greatest challenges.

The four winners include:

  • Winner for Marketing Analytics Adoption: Hilton
  • Winner for Marketing Analytics Storytelling: Sanofi
  • Winner for Marketing Analytics Innovation: Pepsico
  • Winner for Marketing Analytics Growth: Prudential

 

The ANA Genius Awards showcases the best in data driven strategies from companies across industry sectors and revenue, including brands, media platforms, and nonprofits. Selected by the expert panel of judges, these winning companies have leveraged analytic thinking to fuel bottom-line revenue growth, all while managing to address some of the greatest challenges.

The ANA Genius Awards winners for 2022 are as follows:

  • Winner for Marketing Analytics Adoption: Hilton
  • Winner for Marketing Analytics Storytelling: Sanofi
  • Winner for Marketing Analytics Innovation: Pepsico
  • Winner for Marketing Analytics Growth: Prudential
ARF Attribution Accelerator 2023 - Best Presentations

ARF Attribution Accelerator 2023 – Best Presentations

The ARF Attribution Accelerator is a highly anticipated annual event that brings together marketing and advertising experts to share their insights and best practices for attribution and measurement. The 2023 event was no exception, featuring a lineup of top-notch presentations that explored the latest trends and innovations in the field.  Take a closer look at the best presentations from the ARF Attribution Accelerator 2023, highlighting key takeaways and providing insights into the future of attribution and measurement in marketing. From advanced measurement techniques to cutting-edge technologies, the presentations at this year’s event offered a wealth of knowledge for marketing professionals looking to stay ahead of the curve in their field.

What is ARF Attribution Accelerator 2023?

The ARF Attribution Accelerator 2023, which will take place on November 14, 2023 in New York, is a game-changing tool that aims to solve the conundrum of attribution analytics. It takes you on a thorough trip through the complexities of consumer interaction, shedding light on the hidden linkages between touchpoints in the customer experience. This interactive experience claims to demystify the complexity of attribution modeling, allowing organizations to decipher the network of effects that drive customer decisions.

ARF Attribution Accelerator 2023 - Best Presentations

The ARF Attribution Accelerator 2023 is a cutting-edge event that promises to untangle the complexity of attribution analytics, providing a deeper understanding of consumer behavior and unlocking the possibility for sharper marketing strategies. The ARF Attribution Accelerator 2023 is set to equip enterprises with the tools they need to survive in a data-rich future, with a pulse on the industry’s greatest innovations.

Who Should Attend?

The ARF Attribution Accelerator 2023 is for marketing professionals, data analysts, and company leaders seeking a competitive edge in their industries. Whether you are a seasoned marketer navigating the complexities of omnichannel engagement or a data enthusiast seeking consumer insights, this event provides a transformative opportunity to broaden your skill set. The Accelerator caters to a wide range of audiences, from established corporations looking to fine-tune their strategies to startups looking for game-changing innovations.

2023 Most Anticipated Presentations

The Provalytics team looks forward to the following presentations:

  • Have we finally closed the loop – linking marketing performance measurement to marketing activation
    Programmatic/attribution
  • Beyond media optimization – what are models teaching us about maximizing the entire marketing mix and the entire consumer experience?
    Portfolio management
    Competitive analysis and strategy
  • Maximizing the business impact of marketing analytics through the human channel
    Organizational structure, communication and decision making in a data driven firm
    Change management
    Are entrepreneurship/intrapreneurship in conflict with modeling?

The ARF Attribution Accelerator 2023 exemplifies the never-ending pursuit of knowledge and the ever-changing landscape of data-driven marketing. This event beckons as a guiding light to navigate the complicated maze of attribution analytics in an era where consumers want tailored experiences and insights drive success. As guests gather to explore the frontiers of marketing intelligence, the stage is set for a meeting of minds that will forge new paths and reshape the future of company strategy.

ARF Attribution Accelerator – 2022

The 2022 ARF Attribution & Analytics Accelerator, programmed by Jim Spaeth and Alice K. Sylvester from Sequent Partners is the only event focused exclusively on attribution, marketing mix models, in-market testing, and the science of marketing performance measurement.

Experts led discussions to answer some of the industry’s most pressing questions and shared new innovations that can bring growth to your organization.

Todd Kirk, Co-Founder of Provalytics and Founder of Middlegame presented with Sameer Kothari, Global Media Measurement and Real Time Optimization Director at PepsiCo on Harnessing the Full Potential of Marketing Mix Models: How Attention, Creative and Audience Personalization can Drive ROI.

Their presentation focused on how PepsiCo reinvented the use of marketing mix modeling and developed a proprietary system called the “ROI Engine” which measures the ROI of full funnel marketing campaigns and informs annual plans with its channel level predictive engine.  Working with Todd and Middlegame, PepsiCo developed a leading indicator system to predict the ROI outcomes of digital campaigns based on attention, creative, and audience mix.

As the Lead Architect of the Provalytics AIM platform, Todd Kirk has again demonstrated the flexibility of Bayesian Seemingly Unrelated Regressions (BSUR) to drive business results for complicated, disconnected consumer journeys.

Besides the presentation from our Co-Founder, here are 3 presentations which blew us away:

  • How to Cut Waste and Fuel Growth with Incrementality-Based Attribution
    Calculating the incremental contribution of paid media to business outcomes can finally tell marketers which half of their advertising is being wasted. This session will discuss the importance of measuring contribution vs. attribution and illustrate the concept of incrementality. Be privy to several real-life examples, showing how incrementality testing informs cross-channel media strategy and drives better business outcomes.
    Ian Yung — Vice President of Growth, Tonal
    Trevor Testwuide — CEO, Measured
  • Audi Switzerland Integrates Attention Metrics & AI into Programmatic Bidding to Drive Business Outcomes
    Audi Switzerland partnered with Adelaide to explore whether AI and ML-based solutions can augment – and potentially replace – existing programmatic algorithms by valuing media more accurately. The teams built an AI-powered custom bidding algorithm informed by Adelaide’s AU metric and tested its impact on lower-funnel outcomes compared to standard bidding tactics.
    Learn about the results of our work, explore the value of artificial intelligence and machine learning especially in programmatic media buying, and unpack how Audi Switzerland is building a global strategy around deploying attention metrics.
    Karl Sjulsen — Director, Product & Client Success, Adelaide
    Zach Kubin — Vice President of Sales & Partnerships, Adelaide
    Filip Pujic — Teamleader Digital Marketing, Audi Switzerland
  • Leveraging Look Alike Models when A/B Testing isn’t an Option
    It isn’t always possible to perform A/B tests when it comes to evaluating the impact of paid media campaigns. Microsoft developed a strategy which matches campaign exposure data with a customer database and then creates “look-alikes“ for non-exposed customers to make audiences as comparable as possible. Lifts in perceptions, behaviors and revenue can then be compared (in aggregate) amongst exposed customers and their non-exposed look-alikes to determine the effectiveness of a campaign.
    Caroline Iurillo — Senior Data Scientist, Microsoft
    Megan Lau — Director, Microsoft

The ARF Attribution Analytics Accelerator 2023 is a premier event dedicated to exploring the intricate world of attribution analytics within the context of modern marketing. This event offers a platform for industry professionals, marketers, data analysts, and business leaders to dive deep into the complexities of consumer behavior, data interpretation, and attribution modeling.

The ARF Attribution Analytics Accelerator 2023 will be presented November 14, at DotdashMeredith, 398 South End Avenue, New York, NY, 10281.

This event is designed for a diverse audience, including marketing professionals, data analysts, brand strategists, business leaders, and anyone interested in harnessing the power of attribution analytics to drive more effective marketing campaigns and make data-informed decisions.

Attendees can expect a rich and immersive experience featuring keynote speakers, interactive workshops, panel discussions, and presentations from industry experts. The event will cover a wide range of topics related to attribution analytics, including cross-channel modeling, data storytelling, emerging technologies, ethical considerations, and more.

Top Presentations Cynopsis Measurement & Data Conference

Cynopsis Measurement & Data Conference – Top Presentations

Cynopsis Measurement & Data Conference is an event that provides an invaluable opportunity to stay current on industry insights and network with like-minded professionals in the ever-changing world of advertising. It can be difficult to keep up with the latest trends and technologies in this field, but this two-day conference provides a forum for advertisers, marketers, and data analysts to improve their skills and gain new perspectives.

What is Cynopsis Measurement & Data Conference?

The Cynopsis Measurement & Data Conference, which will take place on June 13-14, 2023, is a forum for advertising professionals to discuss the latest trends and technologies in the industry. Participants will hear from industry experts, participate in hands-on workshops, and network with other professionals.

Who Should Attend?

The Cynopsis Measurement & Data Conference is the ideal event for you if you’re an advertiser, marketer, data analyst, or simply someone who’s interested in the newest trends and technologies in the advertising industry. This is an event you won’t want to miss if you’re a seasoned professional or just starting out in the industry looking to improve your skills in audience measurement, data analysis, or advertising technology.

Top Presentations Cynopsis Measurement & Data Conference

Most Anticipated Presentations

The Provalytics team looks forward to the following presentations:

  • What is attribution and ROI/ROA measurement
    Attribution modeling is a crucial tool for understanding how advertising affects consumers across the entire funnel, from upper-funnel awareness to lower-funnel conversions. By tracking consumer behavior and assigning credit to specific touchpoints, attribution modeling can help advertisers make informed decisions about their investment across the funnel. Speaker: Pranav Patil, Customer Analytics at Nextdoor.
  • Data Is Getting Bigger, But Is It Getting Better?
    Granularity and the sources of data continue to increase, but are we seeing a commensurate increase in accuracy? Against the backdrop of what role panels can play and working to ensure better multi-cultural audience representation in measurement, we will bear down on how the industry is making data bigger and better, and the players taking on leading roles in its development. Join Mark Truss, Chief Research Officer at Wunderman Thompson; Laura McElhinney, Chief Data Officer at Horizon Media and Jon Marks, Chief Research Officer at Scripps
  • ARF’s and Sequent Partners’ Attribution & Analytics Accelerator
    The best case studies from ARF’s Attribution and Analytics Accelerator have been updated for M&D, so you can benefit from the latest data in attribution, marketing mix models, in-market testing, and the science of marketing performance measurement. Speakers: Jim Spaeth, Co-Founder at Sequent Partners and Alice Sylvester, Partner at Sequent Partners.

If you’re looking to stay ahead of the curve in the advertising industry, then the Cynopsis Measurement & Data Conference is an event you won’t want to miss. With a lineup of thought-provoking presentations, hands-on workshops, and networking opportunities, the conference offers a wealth of opportunities to enhance your skills, gain new perspectives, and connect with like-minded professionals. So mark your calendar and join us for what promises to be an unforgettable event!

 

The Cynopsis Measurement & Data Conference is an annual event that brings together industry leaders and experts to discuss the latest trends, challenges, and opportunities in media measurement and data analytics.

The conference is designed for professionals across the media industry, including executives, marketers, advertisers, researchers, and analysts.

The 2023 Cynopsis Measurement & Data Conference will take place on June 13-14, 2023, at the Edison Ballroom in New York City.

The conference will cover a range of topics related to media measurement and data analytics, including audience measurement, attribution modeling, cross-platform measurement, data privacy, emerging trends, and more.

The conference will feature a lineup of industry experts and thought leaders, including executives from media companies, advertising agencies, research firms, and technology providers. Stay tuned for announcements regarding specific speakers and presenters.

DMEXCO 2023 Top Presentations

DMEXCO 2023 – Don’t Miss It

DMEXCO, the Digital Marketing Expo & Conference, is Europe’s leading digital marketing & tech event and one of the world’s biggest and best-known digital marketing conferences, attracting over 40,000 visitors and 1,000 exhibitors from all over the world. 

What is DMEXCO?

DMEXCO 2023 will be held in Cologne, Germany on September 20 & 21, 2023. The event is intended to provide businesses with the most recent digital marketing trends and insights, covering a wide range of topics such as e-commerce, mobile marketing, social media, and programmatic advertising.

Who Should Attend?

DMEXCO is not just for large corporations or marketing agencies; businesses of all sizes can benefit from attending this event. From small startups to established brands, anyone who is looking to enhance their digital marketing strategies can find value in attending the expo.

DMEXCO 2023 Top Presentations

2022 Top PresentationsMost Anticipated Presentations

2022 included presentations from Mark Read, CEO of WPP, Carolyn Everson, Vice President of Facebook Global Business Group, and Michelle Peluso, SVP and CMO of IBM.

In addition, the following were well received:

  • “Innovating the Future of Retail” by Michael Roth, CEO of Interpublic Group
  • “Next Generation Content Creation” by Deirdre McGlashan, Global Chief Digital Officer of GroupM
  • “The Power of Storytelling in Marketing” by Tanya Dua, Senior Advertising Reporter at Business Insider
  • “The Future of Influencer Marketing” by Rachel Tipograph, Founder and CEO of MikMak
  • “Revolutionizing Digital Advertising with AI” by Amin Zoufonoun, VP of Google AI
  • “The Rise of Audio Advertising” by Alexis van de Wyer, CEO of AdsWizz
  • “The Role of Purpose in Marketing” by Keith Weed, President of the Advertising Association and Former CMO of Unilever

DMEXCO is a valuable investment for any business that wants to stay ahead of the curve in the ever-evolving world of digital marketing. The conference provides a unique opportunity to network with industry professionals, learn from thought leaders, and explore the latest technologies and innovations.

 

DMEXCO (Digital Marketing Expo & Conference) is a leading international trade fair and conference for digital marketing and advertising. The event brings together experts, thought leaders, and practitioners from various industries to discuss the latest trends, innovations, and best practices in digital marketing.

DMEXCO is on September 20 & 21, 2023 in Cologne, Germany.

DMEXCO is designed for professionals in the digital marketing and advertising industries. This includes marketing executives, brand managers, media buyers, creative directors, social media managers, content strategists, data analysts, and more. 

INBOUND 2023 - Top Presentations

INBOUND 2023 – Top Presentations

INBOUND 2023 by Hubspot event is an annual gathering of marketing professionals, entrepreneurs, and thought leaders who come together to explore the latest trends, strategies, and technologies in inbound marketing.

What is INBOUND by HubSpot?

INBOUND 2023 is an annual event hosted by HubSpot, a leading provider of inbound marketing software, promises to be a highly informative and engaging event, featuring keynote addresses, fireside chats, and breakout sessions led by experts in the field.

Who should attend?

INBOUND 2023 is an opportunity for small business owners, marketing professionals, or sales executives, that are looking to grow their online presence, achieve their marketing goals and attract new customers.

INBOUND 2023 - Top Presentations

Most Anticipated Presentations

The INBOUND 2023 event features a lineup of exceptional speakers and the most anticipated presentations for the Provalytics team include:

  • Keynote Address by Brian Halligan and Dharmesh Shah
    HubSpot’s co-founders will share their vision for the future of inbound marketing and discuss the latest updates to the HubSpot platform.
  • Fireside Chat with Rand Fishkin
    Rand Fishkin, the founder of Moz, will join a moderator for an intimate conversation about the latest trends in inbound marketing and SEO.
  • Keynote Address by Ann Handley
    Ann Handley, the Chief Content Officer at MarketingProfs, will discuss the latest trends and best practices in content marketing.
  • Fireside Chat with David Cancel
    David Cancel, the CEO of Drift, will join a moderator for a conversation about the future of conversational marketing.

Inbound marketing is a customer-centric approach to marketing that involves creating valuable content that attracts potential customers and engages them in a conversation. This approach is in stark contrast to the traditional outbound marketing strategy that relies on interruptive tactics such as television and radio advertisements.

 

INBOUND 2023 is an annual event hosted by HubSpot, a leading provider of inbound marketing software. The event brings together marketing professionals, entrepreneurs, and thought leaders from around the world to explore the latest trends, strategies, and technologies in inbound marketing.

INBOUND 2023 happens on September 5-8, 2023 in Boston, MA.

INBOUND 2023 is designed for marketing professionals, entrepreneurs, and thought leaders who are interested in learning about the latest trends, strategies, and technologies in inbound marketing.

INBOUND 2023 will feature keynote addresses, fireside chats, and breakout sessions led by experts in the field of inbound marketing. Attendees can expect to learn about a wide range of topics, including social media, email marketing, content creation, lead generation, marketing automation, sales enablement, customer success, analytics, and more.

Programmatic IO Las Vegas Top Presentations

Programmatic I/O Las Vegas – Top Presentations

Programmatic I/O – Las Vegas is a conference that brings together experts, thought leaders, and innovators in the world of programmatic advertising. As the world of business continues to evolve at a rapid pace, the importance of staying on top of the latest trends and innovations in programmatic advertising cannot be overstated. 

What is Programmatic I/O – Las Vegas?

Programmatic I/O – Las Vegas The conference provides a unique opportunity to stay on top of the latest trends and best practices in programmatic advertising. It is relevant for marketers, advertisers, publishers, and technology providers alike.

Who Should Attend?

The Programmatic I/O – Las Vegas is designed for anyone who wants to stay on top of the latest trends and best practices in programmatic advertising, including marketers, advertisers, publishers, and technology providers.

Most Anticipated Presentations

Here are just a few of the most anticipated presentations for the Provalytics team at this year’s conference include:

  • The State of Programmatic Advertising
    This presentation will offer a comprehensive overview of the current state of programmatic advertising and the latest trends and innovations in the field.
  • The Future of Programmatic Advertising
    This presentation will look ahead to the future of programmatic advertising and offer insights into the emerging technologies and trends that are shaping the industry.
  • The Power of Data in Programmatic Advertising
    This presentation will explore the role that data plays in programmatic advertising and offer insights into how marketers can leverage data to optimize their campaigns.

The Programmatic I/O – Las Vegas has a lineup of expert speakers, informative presentations, and networking opportunities, the conference offers a unique opportunity to stay on top of the latest trends and innovations in the world of programmatic advertising. 

 

Programmatic I/O – Las Vegas is a conference that brings together experts, thought leaders, and innovators in the world of programmatic advertising. The conference offers attendees the opportunity to learn about the latest trends and best practices in programmatic advertising, as well as to network with other professionals in the industry.

Programmatic I/O – Las Vegas is designed for marketing professionals who are interested in programmatic advertising, including marketers, advertisers, publishers, and technology providers.

The conference will cover a wide range of topics related to programmatic advertising, including the latest trends and innovations, best practices for campaign optimization, the role of data in programmatic advertising, and much more.

The conference will take place on May 15-17, 2023 at the MGM Grand Las Vegas.

 

MediaPost Search and Performance Summit - Top Presentations

MediaPost Search and Performance Summit – Top Presentations

The MediaPost Search and Performance Summit brings together industry leaders and professionals to discuss the latest trends and developments in the search and performance marketing landscape. 

What is the MediaPost Search and Performance Summit?

The MediaPost Search and Performance Summit is a premier event for search and performance marketing professionals. Attendees can expect to gain valuable insights about topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and more.

Who Should Attend?

The MediaPost Search and Performance Summit is designed for anyone involved in the search and performance marketing industry. This includes marketers, advertisers, agencies, and business owners who are interested in improving their search and performance marketing strategies. 

MediaPost Search and Performance Summit - Top Presentations

Most Anticipated Presentations

The MediaPost Search and Performance Summit has a diverse range of sessions and workshop and the Provalytics team look forward to the following presentations:

  • AI-Powered Advertising: The Future of Search Marketing
    This session will be exploring how artificial intelligence is transforming the search marketing landscape, and its implications for marketers and advertisers. Attendees will have the opportunity to learn about the latest AI-powered advertising tools and strategies and how they can utilize them to improve their search marketing performance.
  • Voice Search Optimization: Best Practices and Strategies
    With the rise of voice search, it’s more important than ever for businesses to optimize their content for voice search. This session will provide practical tips and best practices for optimizing content for voice search, including how to optimize for voice assistants such as Alexa and Google Assistant.
  • The Impact of Privacy Regulations on Search Advertising
    Given the growing attention to privacy regulations such as GDPR and CCPA, it is imperative for marketers to comprehend the implications of these regulations on search advertising. The session will delve into the latest privacy regulations and how they are expected to affect search advertising strategies. Attendees can anticipate gaining a comprehensive understanding of the changing regulatory landscape and its impact on search advertising practices.

This year’s event promises to be the most informative yet, with an impressive lineup of speakers and sessions covering the latest trends and developments in the field. I strongly recommend attending the MediaPost Search and Performance Summit, whether you are a seasoned industry veteran or a newcomer to the field.

 

The MediaPost Search Insider Summit is an annual event that brings together industry leaders and professionals to discuss the latest trends and developments in the search marketing landscape.

The summit will take place on May 7 – 10, 2023 at the Wild Dunes Island Resort in Charleston, SC.

The MediaPost Search Insider Summit is designed for anyone involved in the search marketing industry, including marketers, advertisers, agencies, and business owners who are interested in improving their search marketing strategies.

The MediaPost Search Insider Summit covers a range of topics related to search marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, mobile search, and more.