INBOUND 2023 by Hubspot event is an annual gathering of marketing professionals, entrepreneurs, and thought leaders who come together to explore the latest trends, strategies, and technologies in inbound marketing.

What is INBOUND by HubSpot?

INBOUND 2023 is an annual event hosted by HubSpot, a leading provider of inbound marketing software, promises to be a highly informative and engaging event, featuring keynote addresses, fireside chats, and breakout sessions led by experts in the field.

Who should attend?

INBOUND 2023 is an opportunity for small business owners, marketing professionals, or sales executives, that are looking to grow their online presence, achieve their marketing goals and attract new customers.

Most Anticipated Presentations

The INBOUND 2023 event features a lineup of exceptional speakers and the most anticipated presentations for the Provalytics team include:

• Keynote Address by Brian Halligan and Dharmesh Shah
  HubSpot’s co-founders will share their vision for the future of inbound marketing and discuss the latest updates to the HubSpot platform.
• Fireside Chat with Rand Fishkin
  Rand Fishkin, the founder of Moz, will join a moderator for an intimate conversation about the latest trends in inbound marketing and SEO.
• Keynote Address by Ann Handley
  Ann Handley, the Chief Content Officer at MarketingProfs, will discuss the latest trends and best practices in content marketing.
• Fireside Chat with David Cancel
  David Cancel, the CEO of Drift, will join a moderator for a conversation about the future of conversational marketing.

Inbound marketing is a customer-centric approach to marketing that involves creating valuable content that attracts potential customers and engages them in a conversation. This approach is in stark contrast to the traditional outbound marketing strategy that relies on interruptive tactics such as television and radio advertisements.

The MediaPost Search and Performance Summit brings together industry leaders and professionals to discuss the latest trends and developments in the search and performance marketing landscape. 

What is the MediaPost Search and Performance Summit?

The MediaPost Search and Performance Summit is a premier event for search and performance marketing professionals. Attendees can expect to gain valuable insights about topics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and more.

Who Should Attend?

The MediaPost Search and Performance Summit is designed for anyone involved in the search and performance marketing industry. This includes marketers, advertisers, agencies, and business owners who are interested in improving their search and performance marketing strategies. 

Most Anticipated Presentations

The MediaPost Search and Performance Summit has a diverse range of sessions and workshop and the Provalytics team look forward to the following presentations:

• AI-Powered Advertising: The Future of Search Marketing
  This session will be exploring how artificial intelligence is transforming the search marketing landscape, and its implications for marketers and advertisers. Attendees will have the opportunity to learn about the latest AI-powered advertising tools and strategies and how they can utilize them to improve their search marketing performance.
• Voice Search Optimization: Best Practices and Strategies
  With the rise of voice search, it’s more important than ever for businesses to optimize their content for voice search. This session will provide practical tips and best practices for optimizing content for voice search, including how to optimize for voice assistants such as Alexa and Google Assistant.
• The Impact of Privacy Regulations on Search Advertising
  Given the growing attention to privacy regulations such as GDPR and CCPA, it is imperative for marketers to comprehend the implications of these regulations on search advertising. The session will delve into the latest privacy regulations and how they are expected to affect search advertising strategies. Attendees can anticipate gaining a comprehensive understanding of the changing regulatory landscape and its impact on search advertising practices.

This year’s event promises to be the most informative yet, with an impressive lineup of speakers and sessions covering the latest trends and developments in the field. I strongly recommend attending the MediaPost Search and Performance Summit, whether you are a seasoned industry veteran or a newcomer to the field.

The ANA Masters of Data & Technology Conference, a conference that teaches participants how to use data and technology to spur innovation and corporate progress, is an essential addition to your 2023 calendar.

What is the ANA Masters of Data & Technology Conference?

The ANA Masters of Data & Technology Conference is a premier event for marketers, advertisers, and business executives to learn about the newest trends and best practices in data and technology. The conference will be held on April 12–14.

Who Should Attend?

The ANA Masters of Data & Technology Conference is for CMOs, marketing executives, data scientists, tech specialists, and business leaders who are searching for novel methods to use data and technology to accelerate corporate success.

Most Anticipated Presentations

The ANA Masters of Data & Technology Conference features world-class speakers and the most eagerly awaited presentations for the Provalytics team include:

• 3rd PARTY COOKIES ARE DYING, YET MEASUREMENT OPPORTUNITIES KEEP EXPANDING
  The time is now to develop a strategy to utilize emerging integrations starting to be tested by publishers and platforms.  Join Michael Stallone, Group Marketing Manager at Turbo Tax Integrated Media and Enablement, and Stuart Watson, SVP of Emerging Media and Technology at Camelot Strategic Marketing and Media as they discuss potential solutions targeting and personalization for the future.
• PASSION AND CREATIVITY + DATA AND TECHNOLOGY = LONG-TERM SUSTAINABLE GROWTH
  In this session, hear how Jennifer Mathissen, who joined CURO as CMO in 2022, has leveraged data and technology to drive growth, with an eye toward scaling customer relationships across CURO brands and regions, and while delivering modern products that enhance customers’ lives.
• DRIVING EFFECTIVE DATA STRATEGIES ACROSS COMPLEX ORGANIZATIONS
  Driving a data-centered marketing strategy across a complex organization with several high-powered, global billion-dollar brands is no small challenge. In this session, Zena Arnold will share best practices and key learnings for driving consistent and effective marketing across highly complex and matrixed global organizations.

The Digiday Media Buying Summit, an event poised to offer valuable insights and opportunities for industry leaders, is essential to success in today’s fast-paced digital media landscape.

What is the Digiday Media Buying Summit?

The Digiday Media Buying Summit is a premier event that brings together media buying professionals and digital advertising experts from around the world. The summit is designed to offer attendees the latest insights and strategies for success in media buying, including trends, technologies, and best practices. This year’s event in New Orleans promises to be one of the most exciting yet, with a lineup of top industry speakers and opportunities for networking and collaboration.

Who should attend?

The Digiday Media Buying Summit is a must-attend event for media buying professionals, digital marketers, and anyone interested in the latest trends and strategies in digital advertising. This event offers insightful information and opportunities to network with other professionals and remains on top of the latest trends, whether you’re a seasoned veteran or just getting started in the business.

Most Anticipated Presentations

Here are more detailed descriptions of some of the most highly anticipated presentations at the Digiday Media Buying Summit:

• Opportunity in Crisis: Shaking up Traditional Media Structures for Transformative Growth
  Traditional approaches to media buying and measurement don’t work in today’s landscape transformed by digital. As marketers navigate an ever-shifting world, they grapple with the need for transparency, data signal loss, and a need for a closer and redefined relationship with procurement. It’s time for the media industry to stop getting in its own way — and reimagine what an ROI-focused media partner looks like. In this session, Media.Monks’ global head of media, Melissa Wisehart will shed light on barriers to transformation and how to forge ahead with a new playbook for growth.
  Speaker:  Melissa Wisehart, Global Head of Media, Media.Monks

• Why Advertisers Are Still Making Space for Experimental Budgets Even With Economic Uncertainty
  Even in the midst of economic uncertainty, advertisers are bullish on experimental ad spend. While ad spend across the board is reducing, agencies are advising clients to maintain their budgets to test and learn in channels that are newer, like TikTok, or new to them, like digital video and streaming audio. In this session, hear from Fitzco’s head of media, Claire Russell on why that is the case and what there is to gain by doing so.
  Speaker: Claire Russell, Head of Media, Fitzco

• Fluctuating Media Buying Budgets in 2023
  Media buyers’ spending flexibility in 2023 is being impacted by several factors, including a rapidly changing technological landscape, increased competition, and shifting consumer behavior. The rise of new platforms and technologies has made it more difficult for media buyers to predict which channels will be most effective for reaching target audiences, leading to a greater need for flexibility in their spending. Additionally, the ongoing economic recession has resulted in decreased budgets and greater pressure to maximize the return on investment for each advertising dollar spent. As a result, media buyers are seeking more flexible and adaptive approaches to their spending in order to stay ahead in an ever-evolving media landscape. In this session, hear Shelby Saville, Chief Investment Officer of Publicis Media Exchange comment on the state of the industry and share advice on how media buyers could achieve a high return on investment.
  Speaker: Shelby Saville, Chief Investment Officer, Publicis Media Exchange

• Maximizing Your Advertising ROI
  Led by marketing and advertising veteran, John Lee, this session will focus on strategies for maximizing return on investment in digital advertising. Attendees will gain insights on metrics, analytics, and targeting strategies, as well as practical tips for optimizing campaigns and improving ROI.

The Digiday Media Buying Summit is set to be an exciting and informative event with a diverse range of presentations and panel discussions centered around the latest trends and best practices in media buying and digital advertising. Attendees can anticipate acquiring valuable insights, networking with other industry professionals, and keeping up with the rapidly evolving landscape.

The digital advertising industry is constantly evolving, with new technologies and trends emerging every year. To help businesses and marketers stay ahead of the curve, Industry Preview 2023 brings together experts from across the industry to discuss the latest developments and predictions for the year ahead.

One of the key topics of discussion at Industry Preview 2023 will be the rise of artificial intelligence (AI) in digital advertising. AI is already being used to automate many tasks, such as ad targeting and optimization, but its potential is far greater. At the event, attendees will learn how AI can be used to create more personalized and effective advertising experiences, and how businesses can take advantage of this technology to stay ahead of the competition.

Another hot topic at Industry Preview 2023 will be the growing importance of privacy in digital advertising. With consumers becoming more concerned about their data being used for marketing purposes, it’s vital that businesses understand the latest privacy regulations and how to comply with them. The event will provide an opportunity for marketers to learn about the latest privacy technologies and how to implement them in their campaigns.

In addition to these key topics, Industry Preview 2023 will also feature discussions on the latest trends in video advertising, programmatic advertising, and influencer marketing. Attendees will gain insights into how these areas are evolving and what they can expect in the coming year.

Three events the team at Provalytics are looking forward to include:

1. Sir Martin Predicts the Future
   Sir Martin Sorrell needs no introduction. As the former CEO of WPP and founder and executive chairman of S4 Capital, Sorrell has spent time at the top and time in the trenches. He’s led teams during good times and lean times. During this fireside chat, Sir Martin will share the benefit of his experiences and his unique POV on the top trends that will dominate the marketing industry in the year ahead.
2. The Future of Streaming TV with Magnite CEO Michael Barrett
   2023 will likely see significant changes to the streaming ecosystem as the market matures. The largest SVOD services, including Netflix and Disney+, will begin to scale their newly introduced ad-supported tiers while free ad-supported TV (FAST) services are expected to continue to grow in popularity. Ad tech leader and Magnite CEO Michael Barrett shares his predictions and insights about the future of streaming TV and the role that advertising plays in this evolving landscape.
3. Marrying Tech, Data And Marketing: The New Role Of The CMIO
   Not every company’s chief marketing officer is also the in-house tech expert. But when marketing and data science converge, advertisers can build a much more profitable media business. In this session, Kelly Cook, chief marketing and IT officer of David’s Bridal, discusses how the dress retailer transformed its marketing strategy with data-driven planning and outcome-based results.