Media does not work in a straight line. Provalytics captures the bi-directional halo effect across brand sites, retail platforms, and physical stores — so you can measure full influence, not partial credit.
Retail ads drive brand-site purchases. Brand media drives marketplace sales. CTV and social create demand that shows up elsewhere. Traditional attribution misses all of it.
Retail media drives traffic and purchases beyond the retailer.
Brand campaigns drive purchases on Amazon, Walmart, and in-store.
CTV, social, and video influence conversions without direct clicks.
Provalytics measures cross-platform influence so you can stop over-rewarding last touch and start funding the channels creating real demand.
Measure cross-platform conversion paths, not just direct ones.
Redistribute credit from capture channels to creation channels.
Allocate budget based on true cross-channel impact.
A practical field guide for proving impact when the cookie is gone, the click is weaker, and finance needs one answer. Includes examples from retail, CPG, financial services, and subscription brands, plus the frameworks behind a finance-ready measurement rollout.
A field guide for marketing leaders who need to defend every dollar.