The measurement gap

Most marketing performance is misleading

Last-click, platform reporting, and siloed measurement all tell a convincing story. It just is not the right one.

Provalytics isolates the impact your marketing actually creates, so you know what actually drives revenue.

Book a demo → Get the Playbook
2–3× More accurate than last-click
+15–30% Typical ROI improvement
All channels CTV, retail, digital, offline
01 — Clarity

Know exactly what’s driving revenue

Provalytics isolates the impact your marketing actually creates, so you can separate real growth from what would have happened anyway.

  • Separate incremental lift from organic baseline
  • See real performance across every channel
  • Eliminate misleading blended metrics
Now that you can see what is real
Incremental revenue over time with organic base separated from true incremental revenue
02 — Confidence

Make decisions with certainty, not guesswork

Every recommendation is validated against real outcomes, so your team can trust the numbers behind every budget decision.

  • Validate model accuracy against actual performance
  • Forecast outcomes before you invest
  • Back decisions with statistically sound models
Now you can trust what to do next
Model accuracy metrics and recommended budget reallocation with projected lift
03 — Control

Turn insight into immediate action

Scenario-based recommendations show exactly where to reallocate spend, so marketing moves from reporting results to improving them.

  • Shift budget based on real performance signals
  • Capture missed opportunity across channels
  • Drive measurable revenue lift
Before and after budget allocation showing optimized channel shifts and projected revenue lift
Free Download

The 2026 Attribution Playbook.

A practical field guide for proving impact when the cookie is gone, the click is weaker, and finance needs one answer. Includes examples from retail, CPG, financial services, and subscription brands, plus the frameworks behind a finance-ready measurement rollout.

  • → Why spike-based TV attribution broke — and what replaced it
  • → The halo effect on Amazon, Walmart, Target, and Chewy
  • → How to align Finance and Marketing on one source of truth
  • → A practical framework for validating incremental lift
Download the playbook →
2026
Attribution Playbook

Proving Impact in a Cookie-less, Click-less World

A field guide for marketing leaders who need to defend every dollar.

Ready to see it?

Stop guessing.
Start proving.

Book a demo → Download the playbook →

2-3X ROAS accuracy vs. last click · Zero cookies · No IT lift, no site tagging