Provalytics was created to solve a fundamental problem in modern marketing. There are too many answers, and none of them fully reflect reality. As tracking breaks down and media fragments, teams need a system that measures real impact, not just reported performance.
Cookies are disappearing. Platforms over-credit themselves. Retail and marketplace data is fragmented. Finance sees one story, marketing sees another, and decisions slow down.
Provalytics was built to unify media, outcomes, and data into one system that reflects how marketing actually works today.
Measure what marketing actually drives, not what would have happened anyway.
Unify linear, CTV, digital, retail media, and offline outcomes in one system.
Operate without cookies, tags, or fragile identity stitching.
Deliver one defensible answer for planning, reforecasting, and investment decisions.
Provalytics is led by a team with decades of experience in attribution, analytics, and marketing strategy. Having built and scaled one of the early leaders in multi-touch attribution, the focus has always been the same: move beyond reporting and deliver a system that reflects how marketing actually drives outcomes.
Deep background in marketing, analytics, and measurement.
Built and scaled enterprise attribution solutions used by global brands.
Not just reporting performance, but improving it.
Jeff Greenfield has been featured on Bloomberg TV and leading marketing and finance podcasts, sharing perspectives on attribution, measurement, and growth.
In this Bloomberg TV interview, Jeff Greenfield discusses the challenges of measuring marketing performance in the Amazon ecosystem, highlighting early insights into attribution and data gaps that still impact marketers today.
View all media appearances →A practical field guide for proving impact when the cookie is gone, the click is weaker, and finance needs one answer. Includes examples from retail, CPG, financial services, and subscription brands, plus the frameworks behind a finance-ready measurement rollout.
A field guide for marketing leaders who need to defend every dollar.